As a result of this donation, close to 20,000 people from low-income neighbourhoods will be able to enjoy various activities at the MMFA free of charge over a three-year period
MONTREAL, June 27, 2013 /CNW Telbec/ - Enbridge Inc. today announced it is partnering for the next three years with the Montreal Museum of Fine Arts (MMFA) to support its Coup de pouce aux familles program. This program makes it possible for families facing economic barriers to visit the Museum by covering admission and transportation costs. More specifically, Enbridge's contribution to the program will support children and parents in east-end Montreal, where the Enbridge terminal is located, giving them the opportunity to explore the Museum's collections and exhibitions in an educational context.
The Coup de pouce aux Familles program was introduced by the Museum to facilitate access to culture for children and parents from Greater Montreal's less privileged neighbourhoods. It is jointly coordinated by the ECPD and A Montreal School for All, an organization that provides assistance to 166 elementary schools and more than 40 high schools to bolster the academic, personal and social success of students in these schools.
Enbridge's donation will enable close to 20,000 parents and children, selected by A Montreal School for All's resource people in various communities, to take part in one of two free programs offered by the MMFA. These families will be able to enjoy a group guided tour (twice a month, on Sundays, participating families will be able to travel free of charge on a bus chartered by the Museum. Once there, they can take part in a guided tour followed by an art workshop, where everyone is free to express their creativity) or they can visit the temporary exhibitions and the permanent collection on their own, at any time the Museum is open (with a free pass provided beforehand) and take part in family activities on the weekend.
"Not only does the MMFA program focus on strengthening the arts community by providing access to a wider audience, but it also helps improve the quality of life for many families that want to experience such enriching cultural opportunities. This is consistent with our values here at Enbridge to contribute in innovative ways to the regions in which we operate," said D'Arcy Levesque, Vice-President, Enterprise Communications, Braud and Community Partners.
Enbridge and the arts
Wherever it operates in Canada and the United States, Enbridge is recognized for the significant support it provides to communities. In keeping with its social vision statement, Enbridge works closely with communities to support their sustainability, providing a solid infrastructure and programs in three main areas.
In the visual and performing arts, Enbridge is associated with all forms of artistic expression that contribute to shaping the identity of each community—from theatre and dance to music and the visual arts. In Alberta, Enbridge's long-standing association with the Art Gallery of Alberta is well known. Among others, it plays a role in the conservation of works and preservation of a sense of heritage in Canadian art. Enbridge is a long-time supporter of the National Theatre School of Canada, headquartered in Montreal. Its most recent contributions include support for The Walrus magazine's The Walrus Talks at the McCord Museum and the Alberta Ballet's Montreal performances this past May.
Enbridge Inc., a Canadian company, is a North American leader in delivering energy and one of the Global 100 Most Sustainable Corporations. As a transporter of energy in Canada and the US, Enbridge operates the world's longest crude oil and liquids transportation system. The Company also has a growing involvement in the natural gas transmission and midstream businesses, and an increasing involvement in renewable and green energy, including wind and solar power, hybrid fuel cells, geothermal energy and CO2 sequestration.
As a distributor of energy, Enbridge owns and operates Canada's largest natural gas distribution company, and provides distribution services in Ontario, Quebec, New Brunswick and New York State. The company employs about 10,000 people, primarily in Canada and the US. Its common shares trade on the Toronto and New York stock exchanges under the symbol ENB.
For further information:
Manager, Public Affairs, Eastern Canada
Director of Communications and Montreal Museum of Fine Arts Foundation
514.285.1600, ext. 194