TORONTO, Feb. 10, 2014 /CNW/ - The most published author and speaker on employer branding globally, Mr. Brett Minchington, will be hosting the first Canadian Employer Brand World Series Summit with co-host Blu Ivy Group on March 5th, at the Toronto Hockey Hall of Fame. Mr. Minchington has certified Employer Brand Leaders around the world and has consulted with hundreds of CEO, HR & Marketing Leaders on how to drive the biggest ROI for their employer brand efforts.
"This is truly the first employer brand event in Canada to look at the strategy holistically and to provide HR and Brand leaders with an action plan that they can use within their own organization, regardless the size," says Stacy Parker, Managing Director of Blu Ivy Group.
Adds Estela Vazquez Perez, Director Global Employer Brand at RBC, "In a knowledge economy, the real differentiator of an organization is its people, and how they do things. It is becoming much less about the products and service offerings. Employer branding provides platform for that truly differentiated experience."
Executives from Coca-Cola Canada, LinkedIn, Starbucks, RBC, McCain Foods, Great Place To Work, FRHI Hotels & Resorts, adidas Group, Employer Brand International and Blu Ivy Group will share their expertise on what makes an authentic and award winning employer brand and corporate culture.
"With companies like Glassdoor.com, rapidly growing their user base, organizations and CEOs are now being evaluated by current and former employees on the very platforms they have traditionally used in recruitment marketing, it is very much like Trip Advisor. If the experience and the message are not aligned, people are eager to expose the gaps, and identify the strengths or weaknesses of a CEO's personal brand. As business becomes more transparent, employer branding strategy is key to leadership success" says Stacy Parker
Employer Brand International Chairman/CEO Brett Minchington, says, "In 2014, an employer brand strategy is not a nice to have, its mission critical for companies if they want to attract and retain the best talent. The Summit will bring together some of the world's leading employer brands who will share tips, tools and strategies with Canadian leaders on how to build and sustain a great place to work!" he says.
This one day event is being held on March 5th, at the Hockey Hall of Fame in Toronto. Registration is limited. This is a key development and strategy building day for those in Senior Human Resources, Communications and Branding functions.
For more information, a complete list of speakers or to register for the event visit: www.employerbrandingsummit.com
About Blu Ivy Group
Blu Ivy Group is a Canadian employer branding consultancy, providing research, strategy and communications solutions for all aspects of the corporate employer brand. Blu Ivy Group is a proud Canadian partner to Great Places To Work and Employer Brand International. Blu Ivy Group's mission is to create award winning cultures and authentic employer brands that generate greater profit and market share for Canadian employers.
Employer Brand International: Employer Brand International provides research, advisory and thought leadership in employer branding through strategic consulting, conferences/training, publications, research and Global think-tanks. EBI's expert services are provided through an international network of expert employer brand Senior Associates. EBI's Global Advisory Board consists of leading corporate professionals and academics.
Video with caption: "Video: 1 day Strategic Planning Summit on Building Your Corporate Employer Brand". Video available at: http://www.youtube.com/watch?v=x-WtRjlL6Nw
SOURCE: Blu Ivy Group
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