VAUGHAN, ON, May 9, 2019 /CNW/ - Empire Communities, one of North America's largest homebuilders, is celebrating three award wins for their marketing efforts at the 39th Building Industry and Land Development Association (BILD) Awards that took place on May 3rd. Empire Phoenix, Empire's newest South Etobicoke condo, was honoured with Best Short Video, Best Marketing Innovation, and a pinnacle award for Best Overall Marketing Campaign.
Designed with millennials and first-time homebuyers in mind, Empire Phoenix's marketing campaign strived to connect with this group on a personal and relatable level. Empire's concept was anchored around the idea of "adulting" – the tasks, responsibilities and behaviours traditionally associated with growing up and identifying as an adult. The objective was to provide an opportunity for first-time homebuyers to gain their independence and enter into the real estate market through a community with high value and surrounded by like-minded people, while still being price conscious.
"To have our marketing efforts recognized by one of the most celebrated awards in our industry is a huge honour," says Sue MacKay, VP of Marketing at Empire Communities. "We always aspire to push the boundaries with each campaign we work on, and Phoenix was no exception as we skillfully crafted a marketing campaign that really spoke to our target audience. We would like to thank our digital partners at Pureblink for this great collaboration," added McKay.
Every year, the BILD Awards celebrate excellence in the Greater Toronto Area's land development and new home industry and recognize the astounding achievements of developers, new home builders, architects, designers as well as sales and marketing professionals across the region.
About Empire Communities:
Empire Communities (empirecommunities.com) is a residential builder/developer involved in all sectors of the new homebuilding industry, including both low-rise and high-rise built forms. Celebrating 25 years of building inspiring new places to live, Empire has an established tradition of creating prestigious award-winning new homes, communities and amenities and has earned a reputation for outstanding attention to detail and customer service. Since its inception in 1993, Empire has built over 15,000 new homes and condos. Today, Empire is one of the largest homebuilders in North America with current communities in Toronto, Southwestern Ontario and the Southern United States.
SOURCE Empire Communities
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