Empire Communities drives digital innovation with the introduction of a new magical app

VAUGHAN, ON, Feb. 10, 2016 /CNW/ - Empire Communities, one of Canada's largest homebuilders, became the first developer in the Canadian real estate industry to introduce a web application that allows consumers to create their own personalized video showing how they will enjoy their homeownership experience at Empire Avalon, a new master-planned low-rise community located in Caledonia, Ontario.

Available at http://empireavalon.me, the Empire Avalon app allows visitors who are curious about life at Empire Avalon to answer a quick set of lifestyle questions in order to generate a short, polished and personalized video featuring their name, their photos, their favourite recreational activities and interior design style preferences. Visitors can then share their video with their friends and family via Facebook, Twitter and email.

 Sue MacKay, VP Marketing, explains: "At Empire, we have a young, smart and highly motivated digital marketing team that appreciates the power and influence of social media, especially on the new generation of first-time homebuyers. The new Empire Avalon app offers a fun, fresh and immersive way for prospective homebuyers to get a feel for what their life will be like for them in a new home at our community."

Created in partnership with digital visualization firm PUREBLINK (pureblink.com), the Empire Avalon app leverages Facebook's Timeline Moviemaker and social-sign in functionality. Visitors who prefer not to use Facebook can provide their name and upload a photo manually as well. While still in beta-testing, the app has been enthusiastically received by visitors.

Sue MacKay elaborates: "Canadians clearly adore Facebook. By allowing visitors to log-in using this social network, they can create and share their own high-quality, unique video in minutes. The music, footage, quality and level of personalization have simply wowed visitors so far—they love it. And we love the opportunity this app has given us to experiment with an immersive new social media technology."

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Empire Communities
Empire creates vibrant low-rise and high-rise communities across Southwestern Ontario and the GTA. Founded in 1993, Empire has built over 10,000 new homes and condos, combining innovative energy-saving features with designs that make luxury living more affordable. Today, Empire is one of the largest homebuilders in Canada. With over 100 awards for their communities, customer service and dedication to green building, Empire is currently expanding operations into the Southern United States. 

Empire Avalon
Set adjacent to the Grand River and surrounded by forested land, Empire Avalon is a 530-acre, master-planned community located in Caledonia, Ontario that combines small town charm with all of the conveniences of an urban centre. This multiphase development of family homes is currently in preconstruction and offers homes from the $280's.

SOURCE Empire Communities

Image with caption: "Empire Communities (CNW Group/Empire Communities)". Image available at: http://photos.newswire.ca/images/download/20160210_C7815_PHOTO_EN_617331.jpg

For further information: Sue MacKay, Vice President, Marketing, T +1-905-307-8102,147, F +1-905-307-8103, smackay@empirecommunities.com


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