-- Partnership catapults Toronto festivals to new heights on global stage --
TORONTO, Feb. 27, 2014 /CNW/ - Electronic Nation Canada and Bud Light Canada are pleased to announce the creation of a new electronic dance music partnership, to bring the Bud Light Digital Dreams Festival and Bud Light Brrrrr! Festival to fans in Canada. The partnership commences with the upcoming Bud Light Digital Dreams Music Festival 2014, set to take place at The Flats at Ontario Place on Canada Day Weekend, June 28th & 29th, 2014. The announcement will catapult Bud Light Digital Dreams - the largest electronic dance music (EDM) event in Canada, with more than 80,000 festival goers expected in attendance - onto the world stage, in both sheer magnitude and for the unparalleled experience the event will offer to fans.
"This acknowledges our efforts in establishing Toronto as a global electronic dance music hotbed, and will help us to continue growing at a phenomenal pace," said Ryan Kruger, managing director, Electronic Nation Canada. "It's a true testament to our fans, who travel to Toronto to experience the pop culture phenomenon that is Bud Light Digital Dreams."
Bigger, better and new cashless technology
After a sold-out presale of more than 20,000 tickets, Bud Light Digital Dreams 2014 is poised for its most successful year in the event's three year history. Most recently named "2013 Party of the Year" in a prominent industry award, last year's festival boasted more than 50,000 attendees, having doubled its size from the previous year. This summer's event will offer an expanded footprint, more stages and a new site configuration to enhance the fan experience. More importantly, Bud Light Digital Dreams is proud to be among the first events in Canada to introduce the latest RFID wristband and cashless payment technology. This technology will allow the festival to operate with greater efficiency, security and most importantly, it will provide attending fans unprecedented access to interact directly with the festival and the festival grounds like never before. Other new features soon to be announced include the event's world-class roster of international talent, site improvements, the launch of mobile app upgrades, visitor travel and hospitality packages and more.
"Electronic Nation is one of the world's premiere electronic dance music event producers and marketers, and we're thrilled to be joining forces to take Bud Light Digital Dreams and Bud Light Brrrrr! to the next level," said Todd Allen, director of Bud Light Canada. "Electronic dance music is a growing and highly relevant music genre with Bud Light's fans and this partnership will enable the brand to continue to provide unparalleled electronic dance music experiences."
Tickets are now on sale at www.digitaldreamsfest.ca and Ticketmaster.ca and include Tier 3 General Admissions Tickets at $159.00 + taxes and service fees, Tier 4 General Admissions Tickets at $189.00 + taxes and service fees, Early Bird VIP Tickets at $229.00 + taxes and service fees, Regular Priced VIP Tickets at $299.00 + taxes and service fees, and the new, Cloud 9 Premium Festival Experience Tickets at $399.00 + taxes and service fees. The event will be 16+ with a 19+ full property festival license.
The Flats at Ontario Place is located steps away from the CNE grounds and offers a unique concert experience unlike any other venue in the country. Situated minutes away from downtown Toronto on the shores of Lake Ontario, the venue provides an open air festival environment on its own island. With the beautiful Toronto skyline as a backdrop, public transit close to the site and a spacious sandy beach for festival goers to enjoy, the venue is the ideal location for the Bud Light Digital Dreams Music Festival on Canada Day weekend.
In association with Live Nation, Destiny, Uniq Lifestyle Entertainment Group, Capture, and Balance.
About Bud Light
Bud Light has been brewed in Canada since 1986. The Bud Light brand expanded with the introduction of Bud Light Lime in 2009, Bud Light Lime Mojito in 2012 and new Bud Light Platinum, launched in 2013. Bud Light is committed to bringing unique events to life through music, sports and shared experiences. Bud Light is brewed using the finest malted barley and premium hops imparting a unique clean aroma and crisp smooth finish. For more information, visit www.budlight.ca or www.Facebook.com/BudLightCanada.
About Electronic Nation Canada
Electronic Nation Canada is Live Nation Canada's electronic music division. Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.ca, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.ca is the global event ticketing leader and one of the world's top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world's top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
SOURCE: Electronic Nation Canada
For further information:
For more information or to book an interview, please contact Susan Willemsen, Laurie Hall or Alexandra Muszynski-Kwan at The Siren Group Inc. Tel: 416-461-5270. Cell: 416-402-4880. Email: [email protected], [email protected] or Twitter @TheSirenGroup.