TORONTO, June 16, 2017 /CNW/ - To celebrate World Elder Abuse Awareness Day #WEAAD, Elder Abuse Ontario and the Retired Teachers of Ontario are announcing a new partnership to promote respectful, healthy aging.
"Elder Abuse Ontario is a trusted resource on the vital issue of ensuring safety, security and respect for seniors," says Maureen Etkin, executive director of Elder Abuse Ontario. "Our mandate is to make Ontario a better place for older adults, through education programs, support and strong leadership. Our partnership with RTO/ERO will help both organizations improve life for Ontario seniors."
While healthy aging is an important consideration throughout life, retirement can mark a renewed focus on finding ways to manage personal, emotional, financial and physical safety and security and to protect oneself from scams, manipulation, neglect and abuse. For many retirees, access to high-quality information and support networks can make the difference. That's where both Elder Abuse Ontario and RTO/ERO can make the difference.
"RTO/ERO is a community of seniors from the education community and nothing is more important to us than making sure our members have the information and supports they need to safeguard their healthy active lifestyle in retirement," says Martha Foster, president. "This partnership formalizes ongoing collaboration between our two organizations that will provide information and support personalized to our members' needs and interests."
Elements of the partnership include the following:
- Personalized content for articles and newsletters
- Shared editorial calendar
- Social media cross promotion
- Presentations at RTO/ERO events
- Volunteer connections
- Webinars, webcasts and videos
"RTO/ERO aims to improve the lives of our members and all seniors—clearly a mission we share with Elder Abuse Ontario," says Jim Grieve, executive director of RTO/ERO. "Through this partnership, our two organizations will collaborate to create greater awareness about healthy aging during the 'awesome years' and to break down barriers and stereotypes about aging. Both organizations are also volunteer driven, and there is terrific opportunity to further mobilize our volunteers on the elder abuse issue."
About Elder Abuse Ontario
Elder Abuse Ontario is a provincial, charitable, non-profit organization focused on supporting the implementation of The Ontario Strategy to Combat Elder Abuse and has been doing so since 2002. The framework of the strategy focuses on service coordination, building local capacity of front-line workers, caregivers, and community networks, by providing public education and training of professionals, service providers and families of seniors, to raise awareness around elder abuse issues.
RTO/ERO is a bilingual trusted voice on healthy, active living in the retirement journey for the broader education community – including early years, school boards, post-secondary and private schools. RTO/ERO promotes a wide range of world-class programs, social networks and assistance throughout retirement. Most of RTO/ERO's 76,000 members reside in Ontario, but members live across Canada. The organization has 46 districts in Ontario and two in British Columbia. RTO/ERO has the largest voluntary group insurance plan, owned and directed by members, for the education sector in Canada – with more than 96,000 participants.
SOURCE The Retired Teachers of Ontario
For further information: Elder Abuse Ontario media contact: Maureen Etkin, Executive Director, firstname.lastname@example.org, 416-916-6728; RTO/ERO media contacts: Jim Grieve, Executive Director, RTO/ERO, email@example.com, 1-800-361-9888; Sylvia Link, Director of Marketing and Communications, firstname.lastname@example.org, 1-800-361-9888 or 416-209-1249 (cell)