Community initiatives provide invaluable resources to reach, engage and empower web content management, digital marketing and customer experience strategy practitioners
SAN DIEGO, Feb. 7, 2012 /CNW/ - Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced at the Online Marketing Summit an expansion of its Global Community Practice initiatives to provide content and other contributions from a wide variety of experts and thought leaders.
New contributors this quarter via the Ektron community include Jon Binney, technical delivery manager at Realise Digital; Allen Bonde, CMO at The Pulse Network; Georgy Cohen, founder of Crosstown Digital; Josh Corb, director of technology at Earthbound Media Group; Jeff Cram, co-founder and chief strategy officer at iSITE Design; Laura Gardner, blogger at Rockfish; Salim Hemdani, group vice president, experiences and platforms at Razorfish; Steve Hershberger, co-founder of ComBlu; Mark Organ, co-founder and CEO at Influitive; Robert Rose, founder at Big Blue Moose; Travis Sheppard, vice president of technology at BGT Partners; Sarah Skerik, vice president, social media, at PR Newswire; Martin Spethman, founder of GPI; and Morgan Stewart, CEO at Trendline Interactive.
"We're bringing out the best of what the industry has to offer," said Erick Mott, vice president of Ektron's Global Community Practice. "We're giving people more ways to collaborate and create results with ideas, stories and insights via Ektron's Community hub, social media and events worldwide. The objective is to harness experiences that will help drive community participants' own successes."
Ektron's community also features contributions from Ektron personnel including Fred Bals, Richard Brown, Bill Cava, Jon Kee, Kevin McCloskey, Erick Mott, Sherry Peaslee, Bill Rogers, Chris Rogers, Nicole Rogers, David Ryan, Benjamin Schilens, James Stout and Tom Wentworth.
Ektron announced its Global Community Practice (GCP) initiatives in September 2011 to help organizations connect content and conversations to revenue via digital and face-to-face engagement. Four GCP programs revolve around a customer and partner success strategy including: customer stories and enablers; community hub and spokes; thought leadership with inner circle; and command centers and reporting. Industry experts and thought leaders interested in participating in Ektron's community initiatives can nominate themselves for review by Ektron staff.
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including: Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.
Fred Bals of Ektron, Inc.
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