WATERLOO, ON, May 13, 2015 /CNW/ - Economical Insurance is the proud recipient of the prestigious 2015 Gold Quill Merit Award from the International Association of Business Communicators for the 2014 Select Sweepstakes. This promotional consumer campaign is run in partnership between Economical Select, one of Canada's leading providers of group home and auto insurance, and 55 insurance brokers across Canada, offering eligible group members an opportunity to win great prizes.
"It's obvious this was a very effective campaign," stated feedback from the IABC Gold Quill evaluators. The Select Sweepstakes campaign showed, "…great consistency, strong messaging, great customizable materials for brokers. This is an excellent campaign. It is clearly evident why it would have achieved the success it did."
"It was a collective effort, the result of great collaboration between our sales, marketing, communications, translation, enterprise procurement and legal teams, that earned Economical Insurance this award," said Mary Beth Alexander, Economical's vice-president of corporate communications and public relations.
Now in its second year, Select Sweepstakes entrants are eligible simply for calling for a quote or providing a renewal date. Existing customers can also ask to be included.
The exciting prize lineup in 2014 included three grand-prize vehicles: a 2015 Ford Escape, a 2015 Toyota RAV4 AWD Limited, and a 2015 BMW 328i.Other winners took home 12 tablets, four $2,500 travel certificates, and more than 100 $250 gas cards.
Launched in April 2014, the first year of the consumer promotional campaign was very successful. "It's a great example of our brokers to work collaboratively, which is generating higher than normal levels of broker and group engagement. Collectively, we are distributing much more marketing materials to potential customers," said David Fitzpatrick, Economical's divisional vice-president of Economical Select.
Tripemco CEO Paul Vaccarello said "We have nearly doubled our group insurance sales since we began participating in the Select Sweepstakes. It has also given us an opportunity to be in front of our group members and speak with them about how we can help meet their insurance needs."
The IABC 2015 Gold Quill Awards will be presented at IABC's World Conference, to be held in San Francisco, June 14-17. More information on World Conference is available at: http://wc.iabc.com/.
About the Gold Quill Awards Program:
For more than 40 years, IABC's Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. IABC Gold Quill honors the dedication, innovation and passion of communicators on a global scale. Since 2008, more than 5,000 projects have been entered in the Gold Quill Awards. The IABC Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.
IABC is comprised of more than 12,000 members in 100 chapters worldwide, with awards programs at the chapter, region, and international level. Founded in 1970, the International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world's best communication practices. IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields. For more information, visit iabc.com.
Founded in 1871, Economical Insurance is one of Canada's leading property and casualty insurers, with approximately $2.0 billion in annualized premium volume and $5.2 billion in assets as at March 31, 2015. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.
SOURCE Economical Insurance
For further information: Doug Maybee, Economical Insurance (http://www.economicalinsurance.com/en/), (T) 519.570.8249, (C) 519.404.0989, [email protected]