Economical-sponsored Relay For Life events raise $1.35 million for the fight against cancer

$110,500 in presenting sponsorships generates more than twelve-fold return for Canadian Cancer Society

TORONTO, Sept. 13, 2017 /CNW/ - The Canadian Cancer Society reported today that $1.35 million was raised at 11 Relay For Life events where Economical Insurance was the presenting sponsor.

Economical accepted the Relay baton by contributing $110,500 to support ten Relay For Life events in Ontario and one event in Brossard, Quebec, helping the Canadian Cancer Society go the extra mile to find a cure for cancer. This spring, hundreds of participants at the events raised funds to fight back against cancer through research and support services for those affected by cancer.

"At Economical, how we operate reflects our values and who we are as a company," said Rowan Saunders, President and Chief Executive Officer of Economical Insurance. "Many of us have experienced cancer in some way, and for Economical to help fund cancer research and support services is important to us as an employer and an insurance provider."

Since 2000, Economical Insurance has been involved in the fight against cancer by supporting Relay For Life and other Canadian Cancer Society fundraising initiatives in Ontario.

In 2017, Economical was the presenting sponsor of Relay for Life events at:

  • Carleton University, March 3
  • University of Ottawa, March 3
  • Wilfrid Laurier University, March 11
  • University of Toronto, March 24
  • Brossard, QC, May 27
  • Mississauga, June 2
  • Nepean, June 2
  • Orleans, June 9
  • Woodstock, June 9
  • Downsview Park, Toronto, in partnership with Women in Insurance Cancer Crusade (WICC), June 16
  • Waterloo/Wellington, June 16

"It's thanks to Economical Insurance and our other valued partners that we are able to host our Relay For Life events that generate significant funds for our organization," says Susan Drodge, Director of Corporate and Community Partnerships for the Canadian Cancer Society in Ontario. "The need for support has never been greater. Driven by an aging and growing population, the number of cancer cases in Canada is expected to increase by 35% between now and 2030, which will increase the demand for our research and support programs."

About Relay For Life
The Canadian Cancer Society's Relay For Life events, celebrate survivors, honour loved ones lost and raise funds to fight all types of cancer. Whether you are cheering on survivors, walking the track or joining in exciting trackside activities, Relay For Life is an unforgettable experience! Cancer changes everything. So can you. It's as easy as registering at!

About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization dedicated to preventing cancer, saving lives and supporting people living with cancer through research funding, services and advocacy. We are Canada's largest charity fighting all types of cancer and leading authority on cancer statistics and information. To learn more, call 1 888 939-3333 or visit

About Economical Insurance
Founded in 1871, Economical is one of Canada's leading property and casualty insurers, with more than $2.2 billion in annualized premium volume and more than $5.5 billion in assets as at June 30, 2017. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Petsecure, Economical Financial, and Family Insurance Solutions.

SOURCE Economical Insurance

For further information: Doug Maybee, Manager, Public and Media Relations, Economical Insurance, (T) 519-570-8249, (C) 519-404-0989,


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