Economical asserts its commitment to the broker channel by providing sophisticated industry data to brokerages from coast to coast

Sponsoring distribution of MSA reports to members of IBAA, IBABC, IBAM, IBAN, IBANB, IBANS, IBAO, IBAPEI, IBAS, and RCCAQ

WATERLOO, ON, April 6, 2017 /CNW/ - Underscoring its commitment to the broker channel, Economical Insurance is now the national title sponsor of MSA Quarterly Outlook Reports. This sponsorship funds the distribution of reports to brokerage members of insurance broker associations from the Atlantic to the Pacific. This is an expanded renewal of the sponsorship Economical began in 2016 for the distribution of MSA reports to the Insurance Brokers Association of Ontario and the Insurance Brokers Association of Alberta.

MSA's quarterly reports provide informative insight into the P&C insurance industry, including financial results for Canada's insurers.

"We are delighted to expand our sponsorship to the national level so that more than 4,500 P&C brokerage offices from Newfoundland to British Columbia have access to the same material and industry insights their carrier partners get from MSA each quarter," said Tom Reikman, SVP and Chief Operating Officer at Economical Insurance. "This is critical information brokers need to grow and succeed in a marketplace that is continuing to evolve.

"Economical's generous sponsorship levels the playing field for brokers," said Joel Baker, CEO of MSA Research Inc. "The depth of research and analysis from this independent industry resource is important for them to remain competitive and relevant."

"This is a clear demonstration of Economical's commitment to the broker channel," said Peter Braid, CEO of the Insurance Brokers Association of Canada. "Their sponsorship will give brokerages across the country special and regular access to updated industry data, increasing their ability to compete. Being able to track and analyze current changes is a key strategic advantage, particularly since brokerage firms face constant market changes."

About Economical Insurance
Founded in 1871, Economical is one of Canada's leading property and casualty insurers, with $2.0 billion in premiums during 2016 and $5.4 billion in assets as at December 31, 2016. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Petsecure, Economical Financial, and Family Insurance Solutions.

SOURCE Economical Insurance

For further information: Doug Maybee, Manager, Public and Media Relations, Economical Insurance, (T) 519.570.8249,


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