WATERLOO, ON, Dec. 16, 2014 /CNW/ - Across the country, employees at Economical Insurance dug deep and pledged more money than ever in support of United Way, the company's signature charity. Every dollar an employee pledged up to $2,500 was matched dollar-for-dollar by the company. At the end of a fun-filled national campaign from November 17 to 21, a record-setting grand total of $618,672 was raised through the unprecedented participation of 67% of employees.
"I am so proud of our employees," said Karen Gavan, Economical's president and chief executive officer. "Over the last two years, there has been an 11% increase in personal pledges. As a company, we came through in a big way to not only beat our participation target, but exceed the dollars we'd hoped to raise as well. Together, we made company history. This wonderful generosity is going to make a huge difference in the lives of thousands of Canadians in need. As a company, we believe one of the best ways to give back to communities where our employees, broker partners and customers live is by giving to United Way."
"Changing lives" was the focus and theme of Economical's 2014 campaign which helped to create a personal connection between employee donors and the recipients of United Way services.
Employee volunteers are always an integral part of the company's annual United Way campaign. This year was no exception, with 132 Economical staff volunteering to support the campaign with IT support, event planning, games, prizes, departmental ambassadors, opening and closing ceremonies, and communications.
About Economical Insurance
Founded in 1871, Economical Insurance is one of Canada's leading property and casualty insurers, with $2.0 billion in annual premium volume and $5.2 billion in assets as at September 30, 2014. Based in Waterloo, this Canadian-owned and operated group services the insurance needs of more than one million customers across the country. In 2010, Economical announced its decision to become the first federally-regulated mutual property and casualty insurance company to pursue demutualization. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.
SOURCE: Economical Insurance
For further information: Doug Maybee, Economical Insurance, (T) 519.570.8249, (C) 519.404.0989, firstname.lastname@example.org