Écolait Makes a North American Breakthrough in Niche Pork

ST-HYACINTHE, QC, Aug.13, 2015 /CNW Telbec/ - Mario Maillet, President and General Manager of Écolait Ltée, is proud to announce the conclusion of several supply contracts in the United States, which will result in the delivery, over the next few months, of thousands of hog carcasses to meet specific protocols relating to animal welfare, in particular. These annual contracts – recurrent for five years – represent almost $15 million of additional income per year for the organization. To make all of this possible, Écolait Ltée has just signed service agreements in Ontario to recruit hog farmers dedicated to the production of meat that meets high-quality criteria. In addition, a production contract has also been signed, in the Maritimes, with a major pork producer, to guarantee the supply.

Quality and Specificity for Écolait

Production protocols that are increasingly specific and constant concern for animal well-being have, recently, allowed Écolait Ltée to sign supply agreements on the North American market. Mario Maillet states that niche markets represent a real business opportunity for an organization like Écolait. "We knew it was time to integrate these innovative and custom directions into our strategic development plan, which allowed us to fully benefit from the specific-demand market ", he clarified.

Positive Economic Benefits

A number of production farms in Canada will benefit from these new Écolait Ltée production contracts. Under the terms of the agreement a bonus of $50 is paid for each hog produced in keeping with the specific protocols in order to meet the demand. Canada wide, this represents positive economic benefits of many millions of dollars. According to Mario Maillet, this kind of agreement will be more than desirable economically for Québec, if it is applicable.

About Écolait

Founded in Québec, 35 years ago, Écolait Ltée has become a North American leader in the production and processing of high-quality milk- and grain-fed veal. Headquartered in Saint-Hyacinthe, the company has more than 300 employees. It also has facilities in Terrebonne, Ontario and in the United States. Écolait produces, processes and markets VIVO products and products under the Le Veau Charlevoix brand.

Écolait hopes to become a leader in animal welfare matters. A partnership, unique in Canada, was announced on September 17, 2014. It is with the University of Prince Edward Island's faculty of Veterinary Medicine and its purpose is to develop the best rules to follow for animal well-being.

To learn more about Écolait, visit: www.ecolait.com


SOURCE Agro Québec

Image with caption: "Écolait Ltée Logo (CNW Group/Agro Québec)". Image available at: http://photos.newswire.ca/images/download/20150813_C6549_PHOTO_EN_477040.jpg

For further information: André Michaud, amichaud@agroquebec.quebec, 514 268-6285

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