The Evolution of an Icon
BIEL/BIENNE, Switzerland, July 2, 2014 /CNW/ - EBEL is proud to introduce the new Wave - a collection of modern timepieces that retain the legendary DNA of the iconic wave bracelet, while reenergizing its dynamic design elements to create a more contemporary look and feel. The new Wave is an evolutionary reinterpretation of EBEL's Sport Classic watch collection which launched in 1977 and was one of the most widely recognized design statements throughout the watch industry. With its perfectly integrated case and bracelet and distinctive wave-shaped links, the iconic EBEL Sport Classic radiated a sense of movement and incredibly supple feel - these design elements immediately became an EBEL brand signature.
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"When EBEL first launched the Sport Classic in the 70's, it took the daring step of introducing a design unlike any other on the market," said Mary Leach, Chief Marketing Officer, Movado Group, Inc. "While several of its innovative features seemed too avant-garde, this collection had a revolutionary effect on the watchmaking world and is still a brand icon today. We are so excited to present the new Wave, a modern interpretation that continues to embody EBEL's luxury and contemporary elegance."
A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand.
EBEL was founded by Eugene Blum and Alice Levy, in La Chaux-de-Fonds, Switzerland in 1911. Since its inception, EBEL has remained true to their core values, manufacturing fine Swiss watches that marry technical expertise and distinctive style.
Renowned today for its iconic bracelet design with signature wave-shaped links, EBEL continues to create timepieces that embody luxury and contemporary elegance with subtle, yet exquisite detail.
For further information: CLIONA HUGI, EBEL - MGI Luxury Group S.A., Silver Tower, Place de la Gare 2B, 2501 Bienne, Phone: 0041(0)32-329-36-92, [email protected]