Expanded partnership will leverage agency's integrated marketing solutions to monetize data assets and enhance strategic insight
OMAHA, Neb., June 21, 2018 /CNW/ -- Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced today it will provide data management and fulfillment services for Easterseals, the nation's leading service provider and advocate for children and adults with disabilities and their families including veterans and seniors.
These services enhance Infogroup's current relationship with Easterseals which delivers strategic planning, data acquisition and analytics. Under the new agreement, Infogroup will also deliver advanced data management techniques and strategies that broaden list exposure and focus on increased revenue. Additionally the organization looks to leverage Infogroup's industry-leading data to gain a more complete view of the Easterseals donor base in order to execute advanced targeting efforts and enhance donor relations.
"Partnering with Infogroup for list management and fulfillment provides not only immediate cost savings, but superior data assets that will help us open new exchange relationships and grow Easterseals' list revenue," said Karen Mayhew, executive vice president of consumer list management at Infogroup Media Solutions. "Additionally, having Infogroup handle both brokerage and list management will allow for better communication, streamlined reporting and real time exchange records."
"We aim to provide our clients with the leading edge tools, expert insight and customer experience they can't get anywhere else," said Michael Iaccarino, chairman and CEO of Infogroup. "We are pleased to expand our partnership with Easterseals to deliver full-service marketing solutions that help them fundraise more efficiently and effectively."
"We are excited about the opportunities the expansion of our more than 20 year relationship with Infogroup will provide and look forward to the benefits of a holistic approach to our national fundraising efforts," said Stacey Adams, senior director, direct response marketing at Easterseals.
About Infogroup Media Solutions Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information, visit www.infogroupmediasolutions.com.
About Easterseals For nearly 100 years, Easterseals has been the indispensable resource for people and families living with disabilities. Through its work in communities across America, Easterseals is changing the way the world defines and views disability by making profound, positive differences in people's lives every day. For more information, please visit www.easterseals.com.