Earth Day - CAA-Quebec and its partners give away 50 OPUS cards

QUEBEC CITY, April 4, 2017 /CNW Telbec/ - Earth Day is a time to stop and think about the future of our planet. To mark the occasion, CAA-Quebec is partnering with the Société de transport de Montréal (STM), Jour de la Terre and the Ministère des Transports, de la Mobilité durable et de l'Électrification des transports to tangibly promote sustainable mobility and public transit among its members.

Courtesy of this partnership, 50 CAA-Quebec members could win an OPUS card, each loaded with a one-month public transit pass, worth a total of $5,000! The contest details and entry form can be found here.

"Our members have always been encouraged to contribute to sustainable mobility, so our association with these partners is very much in keeping with that philosophy," says Sophie Gagnon, Vice President, Communications and Public Affairs, CAA-Quebec. "As they say, there's no better way to know if you like something than to try it, and at the same time do something meaningful to protect the environment."

A huge challenge... but worth it!
Traffic congestion is a challenge in itself and sustainable mobility offers effective solutions that benefit everyone, motorists included. Let's take a closer look:

  • Three buses can eliminate a 1-kilometre bottleneck;
  • Every kilometre travelled by bus consumes half the energy as by car;
  • Travelling by métro can be 12 times as energy efficient as by car;
  • A regular car emits nearly triple the greenhouse gases in its lifetime as a hybrid bus.

"Sustainable mobility is achieved through the complementarity of modes of transportation, and it's clear that all road users have a role to play," Ms. Gagnon stresses. On a day-to-day basis, CAA-Quebec encourages its members to take tangible actions in several ways, in association with several partners. Here are some:

CAA-Quebec also recently enabled more than 5,000 people to test drive an electric vehicle at the Montreal and Quebec City auto shows. Another way to encourage consumers to reduce their ecological footprint.

Are you interested in driving in a more eco-friendly way? It's easy: read this instalment of our Tips and Tricks.

For 47 years
Earth Day began in the United States in 1970 following an oil spill in California. Over the years, it has become the largest civic observance in the world.

About CAA-Quebec
CAA-Quebec, a not-for-profit organization, provides all of its members with peace of mind by offering them high-quality automotive, travel, residential and insurance benefits, products and services.

Follow us on Twitter!



For further information: Montreal: Annie Gauthier, 514 861-7111, ext. 6260, Cell. : 514 717-4040,; Quebec City: Pierre-Olivier Fortin, 418 624-2424, ext. 6430, Cell. : 418 563-4590,


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890