Earls Restaurants Launches Online Wine Club; www.EarlsWineClub.com. Tasting
Panel Sniffs, Swirls, Sips and Spits to Choose Top Wine Picks.

NORTH VANCOUVER, March 31 /CNW/ - Earls Restaurants, with their goal in mind to make wine as friendly and approachable as possible, announces the launch of the Earls Wine Club, an online community for wine enthusiasts.

Flash your Earls Wine Club (www.EarlsWineClub.com) complimentary membership card for special wine offers within Earls Restaurants and receive perks like free VIP tours at designated wineries. Earls Wine Club also offers cardholders an invaluable knowledge-base on the website. Sign up to take advantage of an extensive 'Wine Dictionary', or check out the 'Food & Wine Pairing' section and choose any Earls dish to see three wines that would pair with it. If you can't find an answer to your wine related question anywhere, check out the 'Ask Earl' section on the site.

"I think this will be a great program for wine lovers," says George Piper, Director of Wine Experience, Earls Restaurants. "We want people to understand that wine doesn't have to be complicated and that the best way to get to know wine is by drinking it. The Earls Wine Club makes wine accessible to amateur wine enthusiasts, while giving aficionados an online stomping ground."

The Earls Wine Club also offers members many 'Wine Picks', chosen by an expert panel, consisting of six people, including Vancouver Sun columnist, Anthony Gismondi; award winning food and travel writer, Kasey Wilson; and the true visionary of the wine program at Earls, George Piper.

More about Earls: Since opening its first location in 1982, Earls has continually raised the bar in casual dining, offering customers great food at a great price, in a fun and relaxed environment. Today, with 61 Earl's locations across Canada, Arizona, Colorado and Washington, each location remains consistent in quality and service. The staff at Earls goes beyond customer expectations with their exceptional service, creating an environment where customers feel welcome. These attributes, along with a stellar menu infused with international flavors and dishes, is what sets Earls apart from the competition. For more information, see www.earls.ca

Register for the Earls Wine Club: www.EarlsWineClub.com


For further information: For further information: For additional information on the launch, please contact: Sepy Bazzazi, Earls Assistant Marketing Manager at sbazzazi@earls.ca or (604) 990-6252

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