Dynamite 2015 Title Sponsor for the CURE Foundation's National Denim Day

Retailer to donate $1 from every purchase of denim clothing in-store from May 1stMay 15th

MONTREAL, April 27, 2015 /CNW Telbec/ - Dynamite is proud to announce its partnership with the CURE Foundation to raise funds and create awareness for Breast Cancer through the foundation's National Denim Day campaign. As title sponsor of the campaign, the retailer will donate $1 from every purchase of denim clothing items in-store from May 1st – 15th.

"We hold all women's causes to heart, especially those potentially affecting our clients, therefore our goal is to bring awareness on the impact that breast cancer can have on their lives," says Anna Martini, President, Groupe Dynamite. "The CURE Foundation is the perfect partner to help us convey this message."

"The CURE Foundation is proud of its ongoing partnership with Dynamite, as a title sponsor, in helping to promote breast cancer awareness among young Canadian women", says Lori Shuchat Chadnick, Director of Sponsorship, PR and Marketing, The CURE Foundation.

Store employees are also encouraged to participate by donating $1 to wear denim during that time.


Groupe Dynamite, a Montreal-based company with two brands at the heart of its success, operates more than 300 stores in Canada and worldwide and employs close to 5,000 people. The Company creates, designs, markets and distributes a constantly evolving edited fashion collection to a large network of Dynamite and Garage retail stores. The brand's core strength is rooted in a solid understanding of its customer and is a design-driven fashion retail organization. More information on Groupe Dynamite is available at www.dynamite.ca


The CURE Foundation for breast cancer is a vehicle powered by the energy of giving. It provides Canadians from all walks of life the opportunity to contribute to the fight against breast cancer through participation in its annual event, National Denim Day. The event takes place on the Tuesday following Mother's Day.


SOURCE Groupe Dynamite

Image with caption: "Dynamite 2015 Title Sponsor for the CURE Foundation's National Denim Day (CNW Group/Groupe Dynamite)". Image available at: http://photos.newswire.ca/images/download/20150427_C7035_PHOTO_EN_14756.jpg

For further information: Lynda Paylan, Zak Communications, (T) 514.448.2606 x 225, (E) Lyndap@zakcom.ca ; Patricia Méthot, Marketing and PR Specialist, Dynamite, (T) 514.733.3962 x 690, (E) PR@dynamite.ca

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