Sponsorship deal with Milk 2 Go Sport to help trio reach new heights
MONTREAL, Sept. 22, 2014 /CNW/ - Having reached the pinnacle in their sport with their performance on the World Cup circuit and at the Sochi Games last winter, the Dufour-Lapointe sisters are gearing up for the challenge of solidifying their status among the world's elite with a boost from Milk 2 Go Sport.
This sponsorship deal marks a new chapter in the existing partnership between the brand and the freestyle-skiing trio, which began in July 2013 when the sisters were entering the final preparation phase for the 2014 Olympics where they captured the hearts of an entire nation and captivated audiences worldwide with their unique blend of athleticism, style and easy-going attitude.
"We're proud to have Chloé, Justine and Maxime as part of the Milk 2 Go Sport family and thrilled to take our partnership to another level," said Philippe Duhamel, Director of Marketing at Saputo Dairy Products G.P. "Their passion for fitness, boundless energy and engaging personalities make them the perfect fit for our brand."
The Dufour-Lapointe sisters dominated the moguls scene during the 2013-14 season. They ranked second, third and fourth in the overall World Cup standings, and made history when Justine and Chloé won Olympic gold and silver, in what was one of the lasting images of the Sochi Games.
"We are really happy to be part of the Milk 2 Go Sport team. It's important for us to represent brands we believe in and use regularly" said Justine Dufour-Lapointe. "Having the support from Milk 2 Go Sport will help us concentrate on our training in preparation for the upcoming season and the Freestyle Skiing World Championships this coming January."
Milk 2 Go Sport is the first milk-based, ready-to-drink protein shake in Canada to contain as much as 26 grams of protein per 325 mL bottle. It is packed with five essential nutrients and vitamins that are essential to stimulate muscle repair after workouts. Milk 2 Go Sport comes in two delicious flavours: chocolate and vanilla.
For more information on Milk 2 Go Sport and to see how it compares to other sports drinks, please visit www.milk2gosport.com.
Image with caption: "Justine, Chloé and Maxime Dufour-Lapointe will once again get a boost from Milk 2 Go Sport in their quest to solidify their status among the world'?s elite in moguls freestyle skiing. (CNW Group/Milk2Go Sport)". Image available at: http://photos.newswire.ca/images/download/20140922_C2640_PHOTO_EN_5811.jpg
SOURCE: Milk2Go Sport
For further information: Philippe Duhamel, Director of Marketing & Innovation, Saputo Produits laitiers Canada s.e.n.c, (514) 328-3466, ext. 2745, [email protected]