Dude, where's my body lotion?

Exploding men's personal care industry finds an ally in new site for the discerning gents

TORONTO, July 10, 2017 /CNW/ - The growth in popularity of the "hipster" beard has ignited an entire industry of facial care among men, and it is now overlapping into a major growth category of men's personal care. But where is a guy to find advice on that perfect moisturizer or man-scaping razor?

Luckily, pampered papas, jaunty gents and decadent dudes now have a place to go to find out more about products in this brave new world: XYStuff.com is a newly launched site from ChickAdvisor, Canada's first and largest ratings and reviews platform with over 500,000 authentic consumer reviews.

The mass popularity of programs like the Dollar Shave Club provide a great example of this overall trend. With the global male grooming industry valued at nearly $50 billion, it is clear that men are now, more than ever, focusing on their appearance. More importantly, their purchase habits are evolving as they look for quality and value.

"When we started back in 2006, women were overwhelmingly the decision-makers when it came to everyday household purchases.  But we've been seeing a shift in the last few years," said Ali de Bold, co-founder of ChickAdvisor. "Men are not only increasingly sharing household decision-making and responsibilities, but stats show that men are becoming much more engaged with personal care. We saw this opportunity and wanted to give them their own place to research the best products."

Like its sister site, XYStuff is a destination for consumers to read and add reviews about products they use every day. There are also opportunities for men to try new products for free  from top brands including AXE, NIVEA MEN, and American Crew. Many of these companies have partnered with XYStuff to kick-start reviews on their products and to build awareness for their newest launches. 

By creating a space for men with reviews and ratings, this new platform provides a hub for independent product research and product education. You now have a safe spot where men are discovering new brands and providing genuine feedback on what they liked, what they didn't, and which products they can't live without.  

XYStuff is also providing a strong benefit to key brands trying to break into the previously under-marketed male-consumer space. One of XYStuff's latest campaigns with NIVEA MEN has already received over 900 reviews from Canadian consumers, with a 97 per cent overall product recommendation rate.

To learn more about XYStuff or to register as a user, visit XYStuff.com.

About XYStuff:
Founded in 2017 as part of the ChickAdvisor parent company, XYStuff is a site devoted to men and the products they use every day.


For further information: Media Contact: Madeleine Stoesser, Senior Account Manager, Herscu & Goldsilver, 647-624-4904

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