dubdub Creates Unique Influencer Partnership with Spark Sessions

TORONTO, Nov. 11, 2016 /CNW/ - dubdub, the premier video creation mobile app that enables bloggers and businesses to create, edit and post quality videos, announced a new partnership with Spark Sessions, Canada's largest influencer conference for fashion and beauty content creators. Deepening the relationship between the two companies, co-founder of Spark Sessions Fahima Anwar joins the dubdub team as director of influencer strategy and marketing.

As a driving force in the fashion influencer space, Fahima will help bolster the company's dedication to users interested in growing their presence.

"We see how rapidly the influencer market is changing. By bringing on someone with Fahima's pedigree, we now have unique insights into how we build our applications to better serve that audience," said Hilton Barbour, CMO at dubdub. "The benefit of her association with Canada's best known influencer conference is immeasurable. We have a different model of how dubdub is going to help influencers get famous. Fahima is a key part of that."

Over this past weekend (November 5-6, 2016), Spark Sessions hosted its fourth year where it partnered with dubdub as its official video partner. Additionally, Steve Chase, dubdub's Chief Storyteller, presented at the conference and discussed how influencers can tell better stories to expand their engagement.

"Video is becoming a larger part of brands' marketing strategies, but influencers are still in need of a way to jumpstart their own video strategies," said Fahima. "This partnership helps us show by example how content creators can easily develop quality videos and share them and in real-time."

The two-day Spark Sessions conference brought together hundreds of influencers to engage in creative conversation, gain new tools and strategies and build relationships with leading brands in the industry. In the past four years more than 1400 influencers have met and worked with 70 brands such as Garnier, Benefit Cosmetics, Tweezerman, Best Buy, L'Oreal, Bench, Holt Renfrew Centre, and Tangerine Bank. For more information about the conference, please visit www.sparksessions.ca.

About dubdub
See it. Shoot it. Share it. dubdub, a premier video creation mobile app, is revolutionizing the industry by harnessing the power of today's smartphone. Bloggers and businesses can create, edit, and post quality videos all within the dubdub mobile app. Dubbers can record, cut and edit multiple videos and add songs, voiceovers, other clips, images or text to create one shareable video in the moment and on the fly. dubdub's point-and-click video editing app and technology is patent-pending. The app is available for free download in the App Store. Please visit www.dubdub.com for more information.

About Spark Sessions
Founded in 2013, Spark Sessions Inc. is dedicated to helping bloggers grow their online presence while connecting them with brands with a variety of events ranging from conferences to hands-on workshops. Over the last 4 years, Spark Sessions has helped more than 1,400 beauty and fashion content creators. For more information about the conference, please visit www.sparksessions.ca.


For further information: Kristen Schaffrath, National Public Relations, 416-848-1704, kschaffrath@national.ca

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