Drawing a Crowd by Cutting Up Designer T-Shirts

How a Canadian Company stays a cut above competition.

TORONTO, Sept. 23 /CNW/ - After 30 years, Jean Machine keeps coming up with fashion firsts. Today's break-through - Custom T-Shirts designed for you, while it's on you. Jean Machine gifts select customers with t-shirts from North America's most desirable label, Bench; than a Fashion Designer cuts and rethreads the T-shirt in the front of a crowd of passers-by.

"No two T's come out alike... ever." Says Jason Perlman, Marketing Director, at Jean Machine. "Being less of same is our maxim... fashion isn't about templates, neither are people. So we do things that let people feel different, like our label and fit selection, very unique and knowledgeable staff and different-inspired programs like the Custom T-Shirts or the "Picture This" advertising promotion; where we turned our static magazine and outdoor ads into e-coupons with the simple snap of your mobile's camera". See minute reel of pictures and video examples of both: Jean Machine Custom Bench T-Shirt Video (it may take up to 10 seconds to launch).

Also, please visit http://www.jeanmachine.com for more information, shots of the T-Shirts and upcoming schedule of events.

How does this Canadian denim David consistently beat the media rich jean giants? "We have to have "what's next" before it's next, whether it be the label you haven't heard of that you try and love, or we're the best place to get designer denim like Mavi, Guess, Parasuco or Silver. Our competitors spend a ton telling you they are cool, we actually go out and find what is... The t-shirt cutting is just one example". Says Roy Perlman, Jean Machine's creator.

About the Company:

Jean Machine (www.jeanmachine.com) est. 1977, is a leading Canadian-owned specialty retailer of designer jeans and apparel with 29 stores located in most major shopping malls across Ontario. Dedicated to the individual styles of a diverse population, Jean Machine prides itself on offering the best selection mid-luxury fashion labels, deepest range of fits, styles and sizes for today's youth and young adults in a boutique environment with an emphasis on customer service.


For further information: For further information: Jason Perlman, Jean Machine, (416) 498-6601 ext 211 or Jason@jeanmachine.com

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