Dr. Siegal's COOKIE DIET(R) Products Now at Over 1,300 GNC Stores and GNC.com

    Available at 640 GNC stores for several months, Dr. Siegal's COOKIE
    cookies have arrived at an additional 700 stores, bringing the total to
    over 1,300 GNC locations in the United States

<p>MC LEAN, Va., <chron>Jan. 14</chron> /CNW/ -- <person>Dr. Siegal</person>'s Direct Nutritionals, LLC, today announced that its <person>Dr. Siegal</person>'s COOKIE DIET® brand cookies are now available at more than 1,300 GNC stores in the <location>United States</location>. The products arrived at just over 600 stores in August and sales have exceeded DSDN's projections. The company also said that, since its chocolate and oatmeal raisin cookies are currently among the top selling products in the Diet Support category on GNC.com, next week it will begin supplying all flavors of <person>Dr. Sanford Siegal</person>'s famous cookies and shake mixes, and his latest book, <person>Dr. Siegal</person>'s Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999), for sale on GNC's web site.</p>
<p>"Sales of <person>Dr. Siegal</person>'s Cookie Diet products at both GNC stores and GNC.com have exceeded our projections and we're delighted to be expanding the relationship with more locations and products," said <person>Matthew Siegal</person>, president and CEO of DSDN.  "Clearly, GNC and <person>Dr. Siegal</person>'s Cookie Diet are a great fit, so we're planning to allocate significant marketing resources to promoting the availability of our products at GNC."</p>
<p><person>Sanford Siegal</person>, D.O., M.D., conceived the idea of a diet based on a hunger-satisfying cookie in the early 1970s while writing a book about natural substances in foods that suppress hunger. He decided to engineer a food specifically to help his patients to stick to the low-calorie diet that he advocates.  <person>Dr. Siegal</person> produced a formula for a proprietary mixture of amino acids that resulted from combining certain food substances and baked it into cookies that he gave to a few patients. <person>Dr. Siegal</person>'s COOKIE DIET® was an overnight success. His South Florida medical practice soon expanded to 14 clinics and he began supplying his cookies and other foods to hundreds of other doctors.</p>
<p>In 2007, <person>Dr. Siegal</person> and his son, <person>Matthew Siegal</person>, the company's CEO, began offering their cookies, shake mixes, and other products to the general public through <a href="http://www.CookieDiet.com">www.CookieDiet.com</a> (which has more than 117,000 members) and retail stores, including Walgreens, GNC, and Samsclub.com.</p>
<p>Although copycat products have recently appeared, <person>Dr. Siegal</person>'s original cookie-based diet continues to command a nearly 100 percent share of voice in the press.</p>
<p><person>Dr. Siegal</person>'s COOKIE DIET® and <person>Sanford Siegal</person>, D.O., M.D., are perpetually in the news. Recent stories include:</p>

    ABC's Good Morning America

    NBC's Today Show

    KNBC-TV Los Angeles


<p><person>Dr. Siegal</person>'s COOKIE DIET® is a 35 year old, profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the <location>Miami</location>, Florida, and <location>Washington, DC</location>, metro areas. Under license from <person>Dr. Siegal</person>'s SM Licensing Corporation, <person>Dr. Siegal</person>'s Direct Nutritionals, LLC operates the web site CookieDiet.com (117,000 members) and distributes products directly to consumers and resellers including Walgreens, GNC, Samsclub.com, and independent retailers and physicians.</p>
<p> </p>
<p> </p>
<p>Media Relations:</p>
<p> </p>
    Dr. Siegal's COOKIE DIET(R) (CookieDiet.com)
    877-377-4342 (North America)
    703-677-8068 (Elsewhere)


For further information: For further information: Dr. Siegal's COOKIE DIET(R) (CookieDiet.com), 1-877-377-4342 (North America), +1-703-677-8068 (Elsewhere) Web Site: http://www.CookieDiet.com

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