Dr. Siegal's COOKIE DIET(R) Brand Products Headed to Over 7,000 Walgreens

    After successful test marketing in over 200 stores, Dr. Sanford Siegal's
    famous brand of hunger-busting cookies is being rolled out nationwide at
    America's largest drug store chain

<p>MCLEAN, Va., <span class="xn-chron">Feb. 16</span> /CNW/ -- <span class="xn-person">Dr. Siegal</span>'s Direct Nutritionals, LLC, the global distributor of <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® brand products, today announced that it has begun shipping renowned physician, author, and weight-loss expert <span class="xn-person">Dr. Sanford Siegal</span>'s internationally popular cookies to more than 7,000 Walgreens stores throughout the <span class="xn-location">United States</span>. The decision to make the company's products available at all Walgreens stores follows successful test marketing on Walgreens.com and at over 200 Walgreens stores from coast-to-coast. Walgreens.com also carries <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® brand shake mixes and <span class="xn-person">Dr. Siegal</span>'s latest book, <span class="xn-person">Dr. Siegal</span>'s Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999).</p>
<p>"We couldn't be more pleased with the success our products have enjoyed at hundreds of Walgreens stores during the past few months and we're confident that they'll perform well chainwide," said <span class="xn-person">Matthew Siegal</span>, president and CEO of <span class="xn-person">Dr. Siegal</span>'s Direct Nutritionals, LLC.  "When they finish arriving at more than 7,000 Walgreens stores over the next few weeks, <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® products will be available at nearly 10,000 retail outlets."</p>
<p><span class="xn-person">Sanford Siegal</span>, D.O., M.D., conceived the idea of a diet based on a hunger-satisfying cookie in the early 1970s while writing a book about natural substances in foods that suppress hunger. He decided to engineer a food specifically to help his patients stick to the low-calorie diet that he advocates.  <span class="xn-person">Dr. Siegal</span> produced a formula for a proprietary mixture of amino acids that resulted from combining certain food substances and baked it into cookies that he gave to a few patients. <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® was an overnight success. His South Florida medical practice soon expanded to 14 clinics and he began supplying his cookies and other foods to hundreds of other doctors.</p>
<p>In 2007, <span class="xn-person">Dr. Siegal</span> and his son, <span class="xn-person">Matthew Siegal</span>, the company's CEO, began offering their cookies, shake mixes, and other products to the general public through <a href="http://www.CookieDiet.com">www.CookieDiet.com</a> (which has 120,000 members) and retailers, including Walgreens, GNC, and Samsclub.com. Despite his brand's explosive growth, <span class="xn-person">Dr. Siegal</span> still personally mixes every batch of his proprietary protein formula with his own hands in his <span class="xn-location">Miami</span> bakery.</p>
<p>Although copycat products have recently appeared, <span class="xn-person">Dr. Siegal</span>'s original cookie-based diet continues to command a nearly 100 percent share of voice in the press and is perpetually in the news. <span class="xn-person">Dr. Siegal</span> has been profiled by Good Morning America, The View, The New York Times, Forbes, The Wall Street Journal. Entertainment Tonight, and hundreds of other media. Recent stories include:</p>

    ABC's Good Morning America

    NBC's Today Show

    KNBC-TV Los Angeles


<p><span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® is a 35 year old, profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the <span class="xn-location">Miami</span>, Florida, and <span class="xn-location">Washington, DC</span>, metro areas. Under license from <span class="xn-person">Dr. Siegal</span>'s SM Licensing Corporation, <span class="xn-person">Dr. Siegal</span>'s Direct Nutritionals, LLC, operates the web site CookieDiet.com (120,000 members) and six <span class="xn-person">Dr. Siegal</span>'s COOKIE DIET® retail outlets in South Florida, <span class="xn-location">Phoenix</span>, and <span class="xn-person">Beverly Hills</span>, and distributes products directly to consumers and resellers including Walgreens, GNC, Samsclub.com, and independent retailers and physicians.</p>


For further information: For further information: Media Relations: Dr. Siegal's COOKIE DIET® (CookieDiet.com), 1-877-377-4342 (North America), +1-703-677-8068 (Elsewhere) Web Site: http://www.CookieDiet.com

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