DoubleDigit Sales Report Reveals Sales Culture is in Trouble

TORONTO, Aug. 10, 2017 /CNW/ - A 'Sales Culture Effectiveness Report' released by DoubleDigit Sales shows the percentage of salespeople making quota is at its lowest point since the Great Recession.

With too-long sales cycles, difficulties generating qualified leads and a flooded digital market, sales organizations are struggling.

"Ask any sales leader how selling has changed in the past decade, and you'll hear one recurring theme: It's a lot harder," says the Harvard Business Review.

DoubleDigit Sales points to trends behind these barriers like new technology.

"Thousands of apps now exist to help salespeople research, track, and contact buyers across media channels. One small problem: everyone is using them. Buyers are flooded with messages, making it tough to stand out," the report reads.

With their report, DoubleDigit Sales wanted to know: As sales become more complex, how can sales leaders evolve their approach to keep pace? 

By surveying hundreds of sales professionals between 2006 and 2016 on topics like strategy, culture, management, capabilities and results, DoubleDigit Sales developed a unique insider look at sales evolution.

Their research helped them identify 7 key insights into today's sales reality and what successful sales organizations are doing differently. This detailed, comprehensive report provides information on sales leader performance, coaching, pipeline productivity, prospecting skills, time management and effective sales training.

The 'Sales Culture Effectiveness Report' illustrates how pace, urgency and adaptation are key factors in staying on top of trends and industry changes.

Click here to access the Sales Culture Effectiveness Report:

About DoubleDigit Sales

DoubleDigit Sales is one of North America's Top 20 sales training companies, specializing in helping salespeople, sales managers and sales leaders change behavior and attain sustainable increases in revenue. DoubleDigit Sales unlocks the full potential of sales teams by creating simple and practical sales training solutions.

Go to to learn more.

SOURCE DoubleDigit Sales

For further information: Name: Christine Preston, Position: Sales & Marketing Manager, Canada, Company: DoubleDigit Sales, Phone: 416.424.4236, Email:

Organization Profile

DoubleDigit Sales

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890