LUND, Sweden, Feb. 27, 2012 /CNW/ - Doro, European market leader in
easy-to-use mobile phones, today reveals it's entering the smart device
and application market. The Swedish company is launching its smart
strategy and previewing new products at Mobile World Congress in
The Doro Experience®
Doro has developed the Doro Experience® - and intends to make it the benchmark for all easy-to-use Android
mobile applications and Windows PC services developed specifically for
seniors. Doro Experience can be installed onto any smart device to make
it easy-to-use. It combines a straightforward user interface, a
web-based management portal and selection of applications for seniors.
The Doro Experience® user interface provides a 'fuss-free' experience with well-spaced,
large and clear icons. Doro has taken its knowledge of the senior
mobile user and applied this to applications and smart devices. Doro's
is bridging the digital divide faced by seniors.
The Doro Experience® Manager is a web-based management portal enabling the user, their
family and friends, to remotely manage content and applications on the
device. Thanks to this cloud-based technology, digital content
including photos and applications can seamlessly be pushed onto or
removed from the device. This has been developed to reduce isolation
and to improve communication between generations.
The Doro Selection provides a recommended choice of applications for
users. It includes a limited number of both Doro and third party
applications for download. One of Doro's applications enables seniors
to access Facebook content. Allowing all ages of mobile user to
automatically push Facebook content, such as status updates and
photographs, directly to seniors who have devices with the Doro
Doro Experience® will be available for license by third party device manufacturers from
Doro showcases its first 3G smart phone
Doro's first mobile phone to feature Doro Experience® is the Doro PhoneEasy® 740 android 3G slider - to be launched globally this summer. It has a
touchscreen and a large, well-spaced keypad - providing choice and
familiarity to the user.
Jerome Arnaud, CEO commented: "This week is a milestone in our story.
The Doro Experience® is a significant step in the direction of our offering. We continue to
adapt to the evolving needs of seniors, which is overall becoming more
tech savvy. We've applied our extensive knowledge of seniors to our
smart devices and applications - so customers will continue to enjoy a
brilliantly simple Doro experience."
Doro, the leader in the telecom care market is a Swedish public company.
With 38 years of experience in the telecom industry, Doro focuses on
developing, marketing and selling products, software, TeleCare and
mHealth solutions adapted to the growing worldwide population of
seniors. Doro's easy-to-use mobile phones is unmatched and its unique
know-how has been recognized through international design awards.
Doro's products are sold in more than 30 countries on five continents.
In FY 2011 revenue totalled SEK 745m. Doro's shares are quoted on the
OMX Nasdaq Stockholm exchange, Nordic list, Small companies.
SOURCE DORO AB
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