Rebelstork Introduces Donation-Matching Program to Support Isolated, Marginalized Moms
TORONTO, March 23, 2020 /CNW/ - As the world tries to figure out how to support neighbours, family, and friends during the COVID-19 pandemic, modern marketplace community and curated baby gear reseller, Rebelstork, has developed a plan to help new mothers in need during this time of social distancing.
"Being a new mom is tough under any circumstances – and the social isolation in those early days is something every mom can remember," says Emily Hosie, Rebelstork Founder. "We started to imagine those early days with no mom groups, no library visits, no baby yoga... no social connection. Even a simple walk with a new baby calls for special gear, which can be out of reach for many. We want to help these new moms get outside – at an appropriate distance – with safe, clean baby gear."
Starting today, through a partnership with The New Mom Project, Rebelstork will be enabling its community to make donations via gift cards, starting at as little as $10. Rebelstork will match donations made by its Flock, and deliver the funds weekly to The New Mom Project. The New Mom Project, a non- profit organization on the front lines, will use the funds to acquire baby gear essentials for marginalized new moms.
"We are thrilled to be partnering with Rebelstork on this important initiative during these unprecedented times," says Gwen Broda of The New Mom Project. "This will be a welcome gift, helping new moms and babies to get out of the house without incurring unnecessary risk."
Rebelstork is a modern marketplace community that enables the buy-and-sell of expert-curated, experienced baby gear. Helping parents empty their nests of outgrown goods via local pickup and fill their nests with newness priced by a proprietary algorithm, the brand takes the hassle and the haggle out of preowned baby gear. Born in Toronto in 2019, Rebelstork is on a mission to minimize the stuff-burden on the OG Mother, Earth, and make parenting lighter.
About The New Mom Project
The New Mom Project was started to provide marginalized families with basic baby necessities to get them off to a great and loving start. The organization collects donations of gently used or new items and distributes them to families in need. It is a registered charitable organization based in Toronto and run by volunteers.
For further information: Media Contact: Emily Hosie - [email protected]