New pizza offers fresh alternative to industry's use of frozen dough
LEAMINGTON, Ontario, Oct. 1, 2012 /CNW/ - Domino's Pizza has been delivering oven-baked goodness for almost 30 years. As one of Canada's largest pizza delivery companies, Domino's will be taking a leap into the sizeable pan pizza category on Monday. Fresh and handmade pan pizzas -- thicker than conventional pizzas and cooked in special pans -- will be sold at Domino's stores nation-wide, coast to coast.
Pan pizza has always been a popular choice for Canadians, and stands close to the ranks of the classic hand-tossed pizza crust. The dough is fresh and handmade, and the crust is crispy golden, with a buttery taste. And as tantalizing as it sounds, the taste also delivers, with toppings going all the way to the edge as well as the introduction of provolone cheese as a layer.
"When you think pizza, pan pizza is a consumer favorite that has increasingly grown to be top of mind," says Michael Curran, President at Domino's Canada. "It's only natural that we enter this category in our market."
The pan pizza has been two years in development, and will initially sell as a medium with 2 toppings for $9.99. Its key selling point once the marketing campaign kicks off on Monday will be the fresh factor – the fact that the dough used to make the pan pizza is fresh and handmade is a quality distinguished above the rest (other pizza chains still use frozen dough to make pan pizzas).
With over 360 locations across the country, it's evident that this launch won't go unnoticed. As the headline from their national flyer states, it truly is 'pan-tabulous'.
About Domino's Pizza of Canada Ltd.
Domino's Pizza of Canada Ltd. ("DPC") is a wholly owned subsidiary of Canada's Pizza Delivery Corp., and the Master Franchisee of Domino's Pizza International Franchising, Inc. DPC operates 370 Stores across Canada, with Stores in every Province and in the Yukon and Northwest Territories.
SOURCE: Domino's Pizza
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