VANCOUVER, Nov. 7, 2016 /CNW/ - Dominion Lending Centres (DLC), Canada's leading national mortgage and leasing company, has launched a nationwide, light-hearted advertising campaign featuring characters portraying outgoing United States President, Barack Obama, and an expected mother of quadruplets to showcase the company's distinctive ability to customize their services to address the unique needs of customers.
DLC's "Our House" campaign launched nationwide this past weekend in time for the US election and will run in key markets during peak viewership programming such as the Grey Cup, Super Bowl and the Masters Golf Tournament through Spring 2017. The campaign, created by Q Media, will broadcast in English and French nationwide on CTV, TSN, Global, HGTV and CBC as well as in Landmark Theatres across Canada for the month of December. It has an expected audience reach of 26 million views.
Two commercials were released this past weekend and a third holiday themed commercial featuring Santa Claus will be released in late November. Four additional commercials will be released in 2017. DLC obtained the rights of 1982 Madness hit single "Our House" which is played in each of the commercials.
"We wanted to show a lighter side of DLC that demonstrates we have a mortgage solution for anyone regardless of the circumstances in their lives," said Dave Teixeira, VP of Marketing, Public Relations and Communications. "We use "Our House" to evoke fond memories people have of the song and the emotional connection they have to their home. Ultimately, we're letting Canadians know DLC can help secure the right mortgage at the best rate because "we've got a mortgage for that.'"
Teixeira adds the campaign builds on the remarkable success and growth achieved in part through past campaigns over the last 10 years such as commercials featuring Don Cherry.
The buy was handled by DSA media network, with the ads targeting DLC's broadening customer base of millennials, first time buyers, and executive business buyers. Laura Ballance Media Group will be spearheading PR initiatives.
The commercials vary from 15 to 30 seconds in length and offer a smart and cheeky look at DLC services through short clips showing life's unexpected financial twists. With actors cheerfully singing "Our House" and a voiceover DLC tagline at the end of each commercial declaring "We've got a mortgage for that," these commercials offer an amusing look at Dominion Lending Centre's services. One commercial depicts a President Obama look-a-like making use of DLC's expertise to arrange a move to Canada exclaiming, "Justin says the golf is great up there!"
"As housing markets, mortgage rules and interest rates change, people often do not think they will be able to find a mortgage to meet their specific challenges and that is simply not the case," adds Teixeira. "Whether you are a first-time buyer, downsizing, expanding, looking for a vacation property or in need of debt consolidation, DLC can find a mortgage that works for you and our conventional mortgage services are 100 per cent free of charge to our customers."
DLC continues to be recognized as one of Canada's fastest-growing companies, with access to more than 90 lending institutions across Canada, including big banks, credit unions and trust companies.
In 2015, the over 2,500 Dominion Lending Centre mortgage professionals assisted clients in obtaining home and investment financing, and originated more than $17 Billion in mortgages across Canada.
In 2008 DLC was named Best Newcomer (Mortgage Brokerage Firm) at the prestigious CMP Canadian Mortgage Awards, and at the 2009 CMAs, DLC received the Best Branding Award, and again in 2010, with the addition of the prestigious title of Mortgage Brokerage of the Year and Best Advertising.
Dominion Lending Centres' expertise ranges from first-time homebuyers, financing for the self-employed and financing for long-time homeowners looking to make a change.
To schedule an interview with VP of Marketing, Public Relations & Communications, Dave Teixeira please email [email protected]
For more information Dominion Lending Centres visit www.dominionlending.ca.
About Dominion Lending Centres:
Dominion Lending Centres is Canada's #1 national mortgage company with more than 2,400 Mortgage Professionals spanning the country. Launched in January 2006, DLC quickly grew to fund more than $17 billion in mortgage volume in 2014 – the largest origination volume of any Canadian brokerage. DLC continues to be recognized by PROFIT Magazine as one of Canada's Fastest-Growing Companies – making the PROFIT HOT 50 list of Emerging Growth Companies (2009 & 2010), PROFIT 200 (2012) and PROFIT 500 (2013 & 2014). DLC and our agents are recognized annually at the CMP Canadian Mortgage Awards – the Oscars of the Canadian mortgage brokering landscape.
SOURCE Dominion Lending Centres
For further information: Media Enquiries: Stacey Cheverie, Laura Ballance Media Group, [email protected], Cell: 604.637.6654