Do Love And Charm Mom This Mother's Day!

Celebrate her with the new, beautifully hand-crafted PANDORA Jewellery Mother's Day collection

TORONTO, May 10, 2017 /CNW/ - Last year, 78% of Americans bought greeting cards for Mother's Day1. This year, PANDORA Jewellery wants to inspire you to DO more for mom and show her how much you appreciate all she does for you. Finding a way to repay the moms in your life can be difficult, but PANDORA takes the guessing out of gifting with their new Mother's Day collection that makes it easy to show mom a little more love this year with a gift that will remind her whenever she wears it.  Whether her style is subtle and simple or bold and beautiful, it's easy to find something that will complement the beauty that she is and something that she will cherish forever.

"The 2017 Mother's Day collection is inspired by and celebrates the love and memories that we all share with the mother figures in our lives," said Beth Moeri, chief merchandising officer, PANDORA, Americas. "Not only are these pieces in line with the trends of today, but each piece has a timeless design that can be worn for years to come."

Whether shopping for your mom, wife, grandmother, sister or even friend, PANDORA crafts all jewellery in sterling silver and 14k gold - making it as long-lasting as your special bond with the memorable mom you are celebrating this year.  Each PANDORA Jewellery piece blends expert craftsmanship with innovative design and beautiful, high-quality materials making each piece unique, just like Mom.  Choose from customizable bracelets to rings, earrings, necklaces and even limited edition gift sets, including:  

  • Tree of Hearts: features a limited-edition engraved bangle with silver enamel heart clasp and two-tone charm that represents the family tree.
  • I Love My Mom Charm: created with sterling silver and cubic zirconia, this heart shaped charm will dazzle as bright as she does.
  • Tribute to Mom: includes two sterling silver and 14k gold clips surrounding an eye-catching mom charm with cutout hearts and gleaming stones. Everything situated on a snake chain bracelet, this gift set will make her feel celebrated.


PANDORA Jewellery's newly debuted "DO" campaign encourages women to be true to who they are and share their experiences. With the 2017 Mother's Day collection PANDORA encourages all of us to show the women in our lives how much we "DO Love" and "DO Celebrate" them for who THEY are.  

The Mother's Day collection is now available in stores and online. To shop the collection, visit Connect with us and join the conversation via Facebook, Twitter and Instagram using hashtag #DOLove.


World-renowned for its hand-finished and contemporary jewellrry at affordable prices, PANDORA designs, manufactures and markets jewellery made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA's stylish and feminine jewellery captures the unforgettable moments and personal values in life. PANDORA's unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 8,900 points of sale, including more than 1,900 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA's total revenue was DKK 16.7 billion (approximately EUR 2.2 billion). For more information, please visit or /be inspired at Connect with us and join the conversation using hashtag: #PANDORAstyle on Twitter, Facebook and Instagram.

1, "Mother's day statistics and trends", 2016.

SOURCE Pandora Jewelry, Inc.

For further information: Daniella Etienne, PANDORA Jewellery, O: (416) 626-1211,


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