State of Canadian Fashion Survey Uncovers Surprising Insights
TORONTO, July 10, 2018 /CNW/ - Is Toronto really the focal point of Canada's fashion scene? Do Vancouverites claim victory in vogue? Is Ottawa audaciously avant-garde? MFMK, Canada's free online professional stylist service, set out to answer all of these questions and more, with their first annual state of Canadian fashion survey.
Key findings of the Survey
1) Canuck Confidence Crisis?
Nearly half of Canadians (42.4%) admit to having very little (19.1%) or no style at all (23.3%)
"Sadly, many Canadians may believe this, but it's simply not true," said Elise Lachance, Founder of MFMK. "Canadian fashion is influencing world fashion from the top (Justin & Sophie Trudeau) down."
Men are significantly less 'style confident' than women
15.3% of Canadian men said they have 'a lot of style' vs. 27.5%–nearly twice as many women.
2) Outrage at the office? Canadians object to casual combinations
Asked to flag the most egregious fashion faux pas, Canadians say they are not onboard wearing running shoes with business outfits. In fact, 27.3% take issue with it.
Wearing shorts at work is the second place pet peeve of Canadian workers at 16.1%.
Surprisingly, only 6.2% object to the concept of casual Friday.
3) Edmonton men emerge as first in fashion (according to women)
While Nationally, Montreal is rated Canada's top city for best dressed men (31.8%), the scale flips dramatically when isolating the responses of women. Surprisingly, a whopping 84.3% of female respondents crown Edmonton as Canada's best dressed city for men.
Surprise: Canadian fashion isn't all about Toronto and Vancouver!
In English Canada, isolated male responses rank Montreal men (52.6%),Ottawa men (52.5%) and Halifax men (52.1%) at nearly the same level of fashionability.
Women don't see a statistically significant sartorial difference between Toronto men (50.7%) and Vancouver men (52.7%).
Men report more fashion fails than women
7.1% of men report that 'they never buy the right things' vs. 4.8% of women.
4) Canadians still subscribe to traditional fashion rules
15.7% of Canadians object to 'mixing really bold patterns' and 14.2% would like to 'veto' the Canadian tuxedo (denim on denim).
10.5% of Canadians wish you wouldn't wear pink and red together.
A relatively small number of Canadians 6.2% still object if you wear white past Labour Day.
5) Toronto women flourish in fashionable findings
Nationally, Montreal women led the country as most fashionable at 37.3%.
In English Canada, Toronto topped the list of most fashionable women at 26.7% with Vancouver a distant second at 13.2% and Ottawa rounding out the top three at 7.8%.
6) The younger you are, the more you like to shop
43.5% of 18-24 year old men say they 'love shopping' vs. 39.2% of women ages 25-34.
Most Canadians don't love shopping
30.0% of Canadians say that they shop 'as little as possible'. 26.7% spend less than an hour shopping and 13.7% spend 2-5 hours.
"The typical online shopping experience is unsatisfying for Canadians because they are flying blind and hoping to pick something that will work with their body type and colour palette," added Lachance. "Retail shopping is hot, exhausting and time consuming. The clear answer is to have the best of both worlds and the least negative experience by working with a stylist online, who can help you pick the best clothing selections in the least amount of time."
About MFMK MFMK is Canada's only free, online, curated fashion conduit between retailers, stylists and customers. MFMK is a completely free professional stylist service that creates looks based on users tastes, needs, style and budgets. MFMK clients enjoy their own personalized outfit boards, created by MFMK professional stylists, from the wide variety of clothing and accessories of MFMK's growing list of Style Partners such as Simons, Aldo, Veromoda, Jack & Jones, Tristan, Ernest and Noisy May.
For further information: Patrick McCaully, Pointman News Creation, [email protected], 416-855-9427 x-301, 416-948-5654