"DO" be true to you is PANDORA's message to women for spring/summer 2017

TORONTO, March 16, 2017 /CNW/ - In celebration of the Spring/Summer 2017 collection, PANDORA proudly launches "DO", a new multifaceted campaign that will inspire women to be true to themselves and what they believe in.

"PANDORA is a brand rooted in transparency for more than 30 years, offering authenticity and dedication in our actions for bettering ourselves and others. The DO campaign and our new collections celebrate and bring this ethos to the forefront, ensuring that together, we are doing what is true to us," explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA.

A commitment to taking positive action has been at the heart of PANDORA since its inception in 1982. The company is continually doing more to reduce its environmental impact and promote sustainable behaviours by championing conscious practices across all areas of production – from design, materials and supply chain to, most importantly, happy and healthy people.

PANDORA jewellery enables women to express their style, celebrate their life and relive a feeling. "Spring/Summer 2017 products are bright, versatile and strong; like women. Each piece stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics. What they choose says something about them," says Stephen Fairchild, Senior Vice President and Chief Creative Officer at PANDORA.

With the assurance that PANDORA reflects shared ideals of social and environmental responsibility, like-minded women will find motivation in DO to validate their beliefs. Feeling proud to wear PANDORA jewellery as not only a style statement but a symbol of something "bigger", DO will inspire a new strength and determination to be honest about who you are and what life means to you.

Encompassing dynamic activations across multiple platforms, the DO campaign features inspiring personalities such as Mamé Adjei, female entrepreneur and America's Next Top Model contestant. Mentoring young women, pursuing humanitarian work or leading a business, the energetic women introduced in the new campaign embody what DO is all about – doing what you feel is worthwhile, aided by the confidence found through a unique PANDORA style.

Enriching the DO sentiment, the jewellery brand also releases today a vibrant TV campaign that highlights the significance of wearing jewellery in line with women's beliefs to be true to themselves. Available across multiple touchpoints, the TV campaign will be a lasting testament to the power of a collective with shared principles of celebrating who they are, as individuals.

To view the PANDORA DO campaign and Spring/Summer 2017 collection, visit www.pandora.net.

World-renowned for its hand-finished and contemporary jewellery at affordable prices, PANDORA designs, manufactures and markets jewellery made from high-quality materials. Inspiring women to embrace their individuality and express their personal style, PANDORA's stylish and feminine jewellery captures the unforgettable moments and personal values in life. PANDORA's unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 100 countries across six continents through approximately 8,100 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 21,500 people worldwide of whom approximately 12,400 are located in Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue was DKK 20.3 billion (approximately EUR 2.7 billion). For more information, please visit www.pandoragroup.com or be inspired at www.pandora.net

SOURCE Pandora Jewelry, Inc.

For further information: MEDIA RELATIONS, Daniella Etienne, Bilingual PR Specialist, 416-626-1211, DEtienne@pandora.net


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