Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • Data Privacy
  • Français
  • my CNW 
    • Login
    • Register
  • Client Login 
    • Online Member Centre
    • Next Gen Communications Cloud
    • Cision Communications Cloud®
  • Sign Up
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
Advanced Search
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Canadian Federal Government
      • Canadian Municipal Government
      • Canadian Provincial Government
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

  • Advanced Search
  • Overview
  • Cision Communications Cloud®
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Hamburger menu
  • Cision Canada
  • Send a Release
  • FR
    • Phone

    • 877-269-7890 from 8 AM - 10 PM ET

    • ALL CONTACT INFO
    • Contact Cision

      877-269-7890
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Overview
  • Cision Communications Cloud®
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR

DJI To Showcase Two New Drones And Introduce Unique Sphere Mode At IFA 2017 in Berlin

Quieter Mavic Pro Platinum, Obsidian Color Phantom 4 Pro, And New 'Sphere' Mode For The Spark Make Aerial Photography More Fun And Enjoyable


News provided by

DJI

Aug 31, 2017, 11:15 ET

Share this article

Share toX

Share this article

Share toX

BERLIN, Aug. 31, 2017 /CNW/ -- DJI, the world's leader in civilian drones and aerial imaging technology, has introduced two new drones, the Mavic Pro Platinum and Phantom 4 Pro Obsidian and announces the 'Sphere' mode for the Spark at IFA 2017 in Berlin.

"DJI continuously looks for ways to improve its products and introduce new features, many of which are the result of the positive feedback and requests we received from customers around the world," said Paul Pan, DJI Senior Product Manager. "Starting with our Osmo Mobile Silver handheld stabilizer, DJI has been expanding its product variations to meet the different lifestyles and needs of consumers. Similarly, we've done the same with two of the most iconic DJI drone products, the Mavic Pro and Phantom 4 Pro. The Spark's newly added 'Sphere' mode will also introduce a new way for people to experience the fun of aerial photography."

The New and Improved Mavic Pro Platinum

The DJI Mavic Pro Platinum takes all of the advanced features of the Mavic Pro which revolutionised personal flight and builds on them.  It is ideal for travelers, amateur photographers and outdoor sports enthusiasts.

With an 11 percent gain in flight time taking it up 30 minutes coupled with a 60% noise power reduction[1], the Mavic Pro Platinum provides the best portable drone experience yet. Additionally, the drone's compact and powerful body has also been created with an attractive platinum coloured shell. The increased flight time and quieter operation has been achieved by integrating new electronic speed controllers (ESC's) and freshly designed propellers which are also compatible with the current Mavic Pro.

Furthermore, pilots of the DJI Mavic Pro Platinum benefit from a portable, powerful and easy-to-use camera drone that features a 4K stabilised camera, 4.3 mile (7km)[2] range, innovative FlightAutonomy technology to sense obstacles up to 49ft (15m) away and a range of intelligent flight modes that make it extremely fun and easy to fly.

For more info about the Mavic Pro Platinum: http://www.dji.com/mavic-pro-platinum  

DJI Spark: Capture Stunning 'Sphere' Panorama Images

Spark is an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share those special moments on the go. Spark is the first consumer drone that users can control by hand gestures alone, whether it's sending it up and away, taking a selfie or shooting a video, or calling it back.

With the newly introduced Sphere mode in the Panorama photo feature, users now have more ways to enjoy the Spark and can easily produce a panoramic photo with a fisheye lens effect. This 'Sphere' can then be shared directly to social media sites, some of which already support interactive images. The new feature will be included soon in the forthcoming DJI GO 4 mobile app and Spark firmware updates.

This mode joins the following recently announced firmware updates which allow Spark users to get the best flying experience with easy to use photo and video functions:

  • A new gesture to start and stop video recording
  • Enhanced QuickShot video features for more cinematic control
  • A 180-degree photo shooting mode and improved photo image resolution
  • Full integration with the DJI Goggles
  • Optimization of the PalmLaunch function for better stability after takeoff
  • Improved control accuracy under the QuickShot Dronie mode

For more info about the Spark: http://www.dji.com/spark

DJI Phantom 4 Pro Obsidian: The professional drone photographer's perfect tool

The iconic Phantom 4 Pro drone which made professional aerial imaging easier for everyone is back with a new professional appearance: a sleek matte-gray Obsidian color shell featuring a magnesium, electroplated and anti-fingerprint coated gimbal which requires a higher standard manufacturing technique.

For professionals who demand excellence while capturing images and video for a commercial client or documenting a wedding, the Phantom 4 Pro Obsidian has a large 1" CMOS sensor and a 4K 60fps recording capability to ensure a professional outcome in any situation. The Phantom 4 Pro Obsidian offers intelligent performance and a powerful imaging system for any serious drone photographer.

For more info about the Phantom 4 Pro Obsidian: http://www.dji.com/phantom-4-pro

Price and Availability

With a U.S. retail price of $1,099, the Mavic Pro Platinum is available for pre-order immediately at store.dji.com and will begin shipping in September. The Fly More Combo for the Mavic Pro Platinum will be available at a later date with a U.S. retail price of $1,399. Phantom 4 Pro Obsidian will retail for $1,499 USD and will also be available in September at store.dji.com, DJI Flagship Stores and authorized dealers worldwide.

To download product photos: https://www.mynewsdesk.com/uk/dji/latest_media 

DJI at IFA 2017

Visit the DJI booth at IFA to experience the new devices and see DJI's entire lineup of handheld and aerial imaging products. Located at Messe Berlin inside Exhibition Hall 3, Level 2, Booth #105, the DJI booth is open daily from 10:00-18:00, Sep 1st-6th.

About DJI

DJI is a global leader in developing and manufacturing civilian drones and aerial imaging technology for personal and professional use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI's global operations currently span across the Americas, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.

For more information, visit our:
Website: www.dji.com  
DJI Store: store.dji.com/ 
Facebook: www.facebook.com/DJI 
Instagram: www.instagram.com/DJIGlobal 
Twitter: www.twitter.com/DJIGlobal  
Subscribe to our YouTube Channel: www.youtube.com/DJI 

[1] 4dB within one meter

[2] Unobstructed, free of interference, when FCC compliant.

SOURCE DJI

[email protected]

Modal title

Organization Profile

DJI

    Also from this source

  • DJI Matrice 400 Sets New Standard for Intelligent and Efficient Long-Endurance Aerial Missions

  • DJI Agriculture's Annual Report Reveals Drone-Powered Farming Revolution at Brazil's Agrishow 2025

  • DJI Matrice 4 Series Brings Intelligence to Aerial Operations

Contact Cision

  • 866-245-2317
    from 8 AM - 10 PM ET
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media

Products

  • Cision Communications Cloud®
  • Media Monitoring
  • Content Distribution
  • Multimedia Distribution
  • Measurement & Analytics
  • Investor Relations

About

  • About Cision Canada
  • About Cision
  • Media Partners
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud®
  • my CNW

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud
  • my CNW
877-269-7890
from 8 AM - 10 PM ET
  • Terms of Use
  • Information Security Policy
  • Site Map
  • Cookie Settings
  • Accessibility Statement
Copyright © 2025 CNW Group Ltd. All Rights Reserved. A Cision company.