Dixie Outlet Mall Kicks Off Back to School with $5,000 in Athletic Prizes

Launches Dixie Prize Locker in support of The Mississauga Food Bank 

TORONTO, Aug. 11, 2017 /CNW/ - Dixie Outlet Mall – Toronto's landmark discount shopping destination – is launching its back to school campaign with the Dixie Prize Locker; a 7 ft. tall by 11 ft. wide locker-style display featuring prizes from a variety of Dixie Outlet Mall retailers including The Source, Famous Footwear, Calvin Klein and SoftMoc Shoe Rack. From Friday August 11 to Sunday September 3, shoppers can enter to win a daily giveaway at the Prize Locker's iPad kiosk (located beside Fairweather). Over $5,000 in athletic apparel, footwear, accessories and electronics are available to be won over the 24-day event.

A new back-to-school prize valued at hundreds of dollars will be revealed each day via the Prize Locker's large digital screen. Prizes include Nike running shoes, Sony headphones, Herschel backpacks, Puma apparel and more! Shoppers can enter to win amazing back to school prizes once per day and are encouraged to visit the Dixie Prize Locker daily to reveal which of the 24 giveaways will be up for grabs next.

"The back to school season is a busy and expensive time for many families," says Cristina Avila, Marketing Director at Dixie Outlet Mall. "The Dixie Prize Locker offers both students and parents the chance to win brand name sports gear and fitness apparel from a variety of our athletic outlets. We're excited to continue offering discounted options for the whole family as we welcome a first-to-market Nike Clearance Store this coming Fall."

For every Prize Locker contest entry, Dixie Outlet Mall will donate one school supply item (up to 2,000 items total) to the Mississauga Food Bank.

"It's important for us give back to the community that supports us so much year after year," continues Avila. "As one of our favourite local charities, Dixie has again partnered with The Mississauga Food Bank."

Upon entering the contest, shoppers are offered an additional opportunity to win a Grand Prize consisting of the entire Dixie Prize Locker contents through social media sharing on Twitter and Facebook. Grand Prize valued at $2,500.

For more information, visit: http://www.dixieoutletmall.com/events/dixieoutlet-dixie-prize-locker

About Dixie Outlet Mall:
As one of Canada's largest enclosed outlet shopping centres, Dixie Outlet Mall delivers what any great shopping experience should: a large selection at fantastic prices with plenty of 'Back away, I found it first' moments. Dixie Outlet Mall is home to over 120 retailers, including brand name outlet concepts like Tommy Hilfiger Outlet, GUESS Factory Store, Calvin Klein Outlet, Urban Planet, Footlocker Outlet, Winners, Levi's Outlet, SoftMoc Shoe Rack, Famous Footwear, Nine West Shoe Studio and the new Nike Clearance store opening Fall 2017. Located just 20 minutes from downtown Toronto along the Queen Elizabeth Highway, Dixie Outlet Mall is Southern Ontario's go-to destination for shoppers who are Wild For Deals!

Dixie Outlet Mall is proudly Canadian and is owned and managed by Cominar REIT. For more information, please visit www.cominar.com

SOURCE Dixie Outlet Mall

For further information: Media Contact: Nadia Popatia | Ashton Marcus PR | nadia@ashtonmarcuspr.com | 416-826-7757

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