Disruptive Media Publishers Launches University Collection for Xbox Avatars

    Lifestyle Apparel featuring Top 30 Universities now available on Avatar

<p><location>VANCOUVER</location>, British Columbia, <chron>Oct. 29</chron> /PRNewswire/ -- Disruptive Media Publishers (DP), a leading provider of Xbox 360 personalization content, announced the release of a new collection of avatar apparel items featuring 30 top U.S. universities. The release marks the first time users can personalize their Xbox LIVE® Avatars with officially licensed university branded apparel licensed through The Collegiate Licensing Company (CLC), a division of IMG Worldwide. From varsity jackets to fitted caps, hooded sweatshirts, polo shirts and shoes, hundreds of unique university branded items are now available on Xbox LIVE Avatar Marketplace.</p>
<p>"Xbox LIVE Avatar Marketplace has been incredibly popular with our community," said Christina DeRosa, General Manager, Xbox LIVE.  "We know Xbox LIVE members love to represent themselves and their personalities through their Avatars - in fact, people have changed their clothes nearly 150 million times! Now whether you're a student, alumni or simply a fan, you can wear your university gear with pride, which is truly exciting."</p>
<p>"Universities have been cautious with regards to the digital personalization space, but we have been impressed with the creativity and capabilities of Disruptive Publishers," said <person>David Kirkpatrick</person>, Vice President of Non-Apparel Marketing, The Collegiate Licensing Company. "We are excited about Disruptive Publishers' depth of licensed offerings as well as their plans for collegiate expansion."</p>
<p>"We see this as a first step in allowing consumers a chance to personalize their avatars beyond the traditionally rooted fashion and gaming apparel often found on Marketplace," said Otis Perrick, Disruptive Publishers Director of Business Development. "We know that Xbox 360 users are doing much more than playing games, so we're excited to incorporate licensed real-world elements from the top brands, leagues, artists and photographers into some of the highest quality personalization content on the platform."</p>

    About Disruptive Media Publishers
<p>Disruptive Media Publishers is a leading publisher of licensed digital personalization content on Microsoft's Xbox 360 and Sony Playstation 3. Uniquely focused on the digital personalization business, DP is a turnkey design and publishing solution for integrating licensed content into connected gaming platforms. The company is headquartered in Bellingham, WA with design studios in <location>Vancouver</location>, BC, and can be found online at <a href="http://www.disruptivepublishers.com">www.disruptivepublishers.com</a>.</p>

    About The Collegiate Licensing Company
<p>CLC is a division of global sports and entertainment company IMG.  Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in <location>Atlanta</location>, GA, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: <a href="http://www.clc.com">www.clc.com</a> or <a href="http://www.imgworld.com">www.imgworld.com</a>.</p>
<p> </p>
    Featured Universities
    Florida State
    Michigan State
    Ohio State
    Penn State


For further information: For further information: Clay Branson of Disruptive Media Publishers, +1-360-392-3912, clay@disruptivepublishers.com; or Tricia Hornsby of The Collegiate Licensing Company, +1-770-618-8418, THornsby@clc.com Web Site: http://www.disruptivepublishers.com http://www.clc.com http://www.imgworld.com

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