NETWORK CELEBRATES MILESTONE WITH SPECIAL INITIATIVES
ACROSS ALL PLATFORMS
TORONTO, May 1, 2012 /CNW Telbec/ - Happy Birthday Disney Junior! It's a month-long celebration of Disney Junior, Astral's channel for kids 2-5 and their families, as the network marks its first year since rebranding from Playhouse Disney, which originally launched in November 2007. May is sprinkled with a Big Birthday Week episode marathon and the launch of an all-new party-themed website, inviting Canadian families to mark the occasion on-air, online and OnDemand.
"We are delighted to be celebrating what has been a milestone first year for Disney Junior," said Joe Tedesco, Senior Vice-President and General Manager, Astral Kids. "With a tremendously successful programming landscape, we continue to find new ways to entertain young viewers. The monumental growth the channel has experienced in the past year speaks to our commitment to deliver imaginative and innovative kids programming in Canada."
Disney Junior salutes its inaugural year with a weeklong programming event from Monday, May 21 to Friday, May 25. Between 6 p.m. and 7:30 p.m. ET, viewers can tune in for special birthday-themed episodes of favourite series including Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Stella and Sam and Doc McStuffins. Rounding out the week is a presentation of the feature film A Bug's Life, starting at 6 p.m. ET on Saturday, May 26. Viewers wishing to keep the celebrations going can see Disney Junior's entire Big Birthday Week line-up on Disney Junior OnDemand beginning May 18.
The festivities continue at DisneyJunior.ca where visitors are gifted with a brand new birthday portal launching today. Available for celebrations year-round, the new site features customizable e-cards, character-specific party pack printables, mouth-watering recipes and everything in between for a perfect Disney Junior-themed party. Also launching today on the website is the brand new Disney Junior Happy Birthday Game.
To view the complete release, please visit the Disney Junior media room at http://press.astral.com/disneyjunior
For further information: