Discover why strategic branding is important for your business

TORONTO, Aug. 23, 2016 /CNW/ - With the C-Suite of a growth-stage company focused on product lines and operations, it's okay to push branding to the side for a little while, right? Not quite. Branding is critical to your growth strategy and this CNW white paper discusses just how important telling your brand's story really is.

"You're not going to get anywhere today if you don't have a credible, unique story," says Ken Wincko, SVP of Marketing at PR Newswire. "Your content needs to provide value to the reader."

Branding for Growth: A C-Level Strategy explores how strategic branding has become more effective than a number of other, more prioritized business functions; it helps your company carve out a niche for itself, build a customer base and even differentiate itself from the competition.

The white paper examines each of the core questions that you need to ask to ensure your strategic branding is driving interest in your company, such as:

1.       Is your brand's story authentic?

2.       Is your story being told?

3.       Is it the "right" story?

For a detailed insight into how consistent messaging will help your brand remain top of mind in your market, download Branding for Growth: A C-Level Strategy.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Discover why strategic branding is important for your business (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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