Discover the New Sound of Green - Virtual Press Conference: February 3, 2010

TORONTO , Feb. 1 /CNW/ - The meaning of the word green has evolved many times over the years. We used to associate it with being young and inexperienced, with being wealthy and powerful and now it's regarded as being conscientious and mindful of our behaviours towards the environment. As we embark on a new decade, environmental initiatives are more important than ever. Every step counts as we strive to shrink our footprint on the planet.

SunChips(R) brand is excited to share with you our green invention, a first-of-its-kind initiative that will change the way we hear, see and think about our product.

Click here to listen to the New Sound of Green: www.sunchips.ca/newsoundofgreen

Join us on Wednesday February 3, 2010 for a virtual press conference to learn more about the new sound of green.

    
    Details
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    What:     SunChips(R) Virtual Press Conference

    When:     Wednesday, February 3
              12:30pm-1:00pm EST

    Where:    Online! Simply click on the link below to register today (space
              is limited). A direct link to the webcast will be sent to you,
              and can also be accessed directly on February 3 on
              www.sunchips.ca.

    www.sunchips.ca/newsoundofgreen
    

For further information: Megan Johnson, Fleishman-Hillard for Frito Lay Canada, [phone], [email protected]