Commodity association, Grain Farmers of Ontario launches new campaign: Good in Every Grain
GUELPH, ON, June 2, 2014 /CNW/ - Grain Farmers of Ontario is proud to announce its new campaign – Good in Every Grain.
"The Good in Every Grain campaign aims to connect with both rural and urban people," says Barry Senft, CEO of Grain Farmers of Ontario. "Good in Every Grain speaks to the good values farmers represent, the good work they do for the environment and their communities, and the good quality grain crops they grow. Beyond the farm gate, Good in Every Grain is about the good products created with corn, soybeans, and wheat, and the good contribution the grain industry makes to Ontario's economy."
Corn, soybeans, and wheat combined contribute $9 billion in economic input, employ 40,000 people and cover over five million acres of farm land across Ontario. These grains have roots in our backyard; however, as more complex commodities the various uses of commercial grains are often unknown. The Good in Every Grain campaign is here to tell the story of these vital grains and the 28,000 Ontario farmers who grow them.
The Good in Every Grain campaign, featured in the June/July issue of the Ontario Grain Farmer magazine, was created by Grain Farmers of Ontario as a badge of pride for its members and an education and two-way communication tool for the public.
"Whether in our food, fuel, or furniture, every grain brings a natural and sustainable solution to our everyday lives," says Senft. "From the farmers in the fields to the wholesome food on tables across Ontario, their truly is Good in Every Grain."
To learn more about Good in Every Grain:
- Visit www.goodineverygrain.ca to purchase merchandise, discover school and media resources, and ask grain-related questions
- Follow @GoodinGrain and #ONgrain on Twitter
- Like Good in Every Grain on Facebook
- Meet us at the Grain Discovery Zone, an interactive and educational trailer exhibit touring fairs across Ontario throughout the summer. Visit the fair and event listing here at gfo.ca to find the Grain Discovery Zone near you.
Good in Every Grain builds on the popular Farmers Feed Cities campaign, replacing it with a focus more in line with its founding organization, Grain Farmers of Ontario.
Grain Farmers of Ontario
Grain Farmers of Ontario is the province's largest commodity organization, representing Ontario's 28,000 corn, soybean and wheat farmers. The crops they grow cover 5 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.
SOURCE: Grain Farmers of Ontario