TORONTO, June 14, 2016 /CNW/ - Product marketing and demand generation are often viewed as completely separate activities. While this may be true at first glance, the two should actually be working in tandem and collaborating to nurture prospects and customers. This CNW white paper, Connecting Product Marketing and Demand Generation, explores the importance and value of connecting these two teams, while also looking at how you can align and develop the relationship between product marketing and demand generation.
"The reality is that no product or service can be successful without solid demand generation support."
– Eva Rohrmann, Director of Solutions and Customer Lifecycle Marketing for PR Newswire, CNW's parent company.
"Creating a strong relationship with demand generation that's underscored with good communication can be mutually beneficial, resulting in better outcomes for both teams and for the business overall."
While this whitepaper explores the benefits of fostering a relationship between product marketing and demand generation, it also looks at implementable steps that you can take in order to develop this crucial relationship, including:
- The importance of communication
- Sharing goals
- Using the right tools
- Finding the right balance of data-sharing
In addition to this, Connecting Product Marketing and Demand Generation illustrates a working example of how demand generation and product marketing collaborated to achieve a strategic goal. The example highlights how PR Newswire recently launched an enhancement to a media monitoring platform and by ensuring the product marketing and demand generation teams worked in tandem, they garnered a much greater success in reaching their target market.
Creating a strong relationship with demand generation is mutually beneficial and will result in a better outcome for both teams as well as the business overall. For a detailed look at how to connect your product marketing and demand generation teams to reach your strategic objectives, download Connecting Product Marketing and Demand Generation.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Connecting product marketing and demand generation (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160614_C2845_PHOTO_EN_713315.jpg
Image with caption: "4 tips to help you connect product marketing and demand generation (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160614_C2845_PHOTO_EN_713316.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]