TORONTO, June 1, 2016 /CNW/- Creating content, whether it is blog posts, webinars, white papers or social posts, requires resources. Therefore, it is important that when you produce this content, you don't miss out on additional opportunities to drive earned media.
It is no surprise that earned media drives credibility for your brand. However, as journalists receive more and more information and media consumption habits change, it can be difficult to secure earned media. This white paper from CNW looks at the importance of driving content discoverability as well as practical and implementable actions to ensure your content drives social conversations, amplifies your message and ultimately secures earned media.
These tips include:
- Connecting with industry influencers through social media
- Sharing relevant content with industry peers on social media
- Pitching content with relevant and interesting facts and stats
- Curating a social presence
- Creating a steady stream of content
- Finding newsworthy angles within content
- Using a mix of channels as part of your distribution channels
While the white paper looks at each of these tips in detail, it also shares four tips to help you prove the value of your content marketing strategy. While content marketing is currently a popular industry trend and seems like the "must-do" marketing activity of the moment, in order to guarantee the success of your strategy, you must ensure that the content is actually driving results and contributing to the bottom line.
Combining the activities of PR and marketing in a content marketing strategy can create new opportunities for brands to earn more media coverage. Although measuring the value of earned media in the past was a difficult task, today, monitoring systems and online metrics allow you to prove just how successful your content marketing strategy really is.
For more information, be sure to download our free white paper today, Driving Credibility & Success For Your Brand: How to Earn More Media.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
Image with caption: "Driving credibility and success for your brand (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160601_C1491_PHOTO_EN_703674.jpg
Image with caption: "How to earn more media (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160601_C1491_PHOTO_EN_703675.jpg
For further information: Media Contact: Melissa Meyer, Communications Assistant, [email protected]