Discover how data can be leveraged by PR professionals to drive demand generation

TORONTO, April 19, 2016 /CNW/ - PR and marketing are no longer solely about building and protecting a brand. In this digital age, PR professionals now have the opportunity to use data-driven insights to influence demand generation. What does this mean? PR can now directly contribute to a company's bottom line and achieve strategic business goals. With every consumer's online activity leaving a trail of digital breadcrumbs, it's now easier than ever to track what information internet users are consuming and how they are consuming it.

This CNW white paper examines not only how this data can be leveraged by PR professionals to gain a deeper insight into consumer behavior to drive demand generation, but also the metrics that matter the most when it comes to measuring and demonstrating the effectiveness of your holistic communications campaigns.

These metrics include:

  • Audience Data
  • Engagement Data
  • Visitor Data
  • Conversion Data
  • Sentiment and Influence Data
  • Pipeline and Revenue Data
  • Industry Benchmark Data
  • Search Data
  • News Release Reporting Data

With these insights, PR professionals can drive demand generation, achieving desired business outcomes for their client. The ability to gather and interpret data empowers PR practitioners and this is an opportunity to demonstrate their value to the C-Suite in a language they understand; performance and revenue metrics, allowing the PR team to take a seat at the revenue table.

For a more detailed insight into how data is empowering PR professionals, download PR & Demand Generation: PR's Big Data Opportunity from our CNW Knowledge Centre today.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "PR and demand generation: PR's big data opportunity (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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