BEIJING, March 28, 2014 /CNW/ - Today Nokia launches Nokia MixRadio, a free music streaming service, in a campaign to reach out to music fans in China. Nokia MixRadio will be delivering its unique, personalized listening experience to the world's largest population, enabling listeners in China to access the most popular music in the Chinese charts plus the hottest up and coming sounds and artists from around the world.
Focusing on bringing more music to more people, Nokia MixRadio aims to provide a China-in and China-out musical breakthrough, sharing the joy of personal music discovery across the globe. With the PlayMe feature, MixRadio gives every listener his or her own personal music channel from a global portfolio of over 30 million tracks. At the touch of a button consumers are able to stream continuous music that is tailored to their taste and to take the playlist offline for a simple way to enjoy music anytime anywhere.
Users will be able to unearth new music through hundreds of mixes created by musical experts and celebrities. Nokia MixRadio is working with influential local musicians including Khalil Fong, Tia Ray and DJ Wordy to curate playlists of the best Chinese music, from iconic artists to the best new talent. These playlists will be available across the globe so music fans can discover an entirely new world of music, through a service that is free of adverts, sign ups or subscriptions.
Jyrki Rosenberg, VP, Entertainment, Nokia said: "Today we are making our mission clear, to provide the best in global music through the most simple, personal music streaming service available. China is a huge, ever-evolving music market and an incredibly exciting music scene to be involved in."
"Nokia believes that music should cross boundaries and interchange globally. Apart from bringing the best Western music to the East, Nokia MixRadio will act as an international platform for local artists to share their music with the rest of the world. China has such monumental heritage in music."
Khalil Fong joins Nokia MixRadio for the launch event at the MOMA art space in Beijing. He will perform exclusive new material to 200 of his most devoted fans, along with two of his recommended artists, Tia Ray and Muma & Third Party.
Nokia MixRadio is available to Nokia Lumia owners across 31 countries; making it the most global personalised streaming service in the world. It can be downloaded today at http://www.windowsphone.com/store
About Nokia MixRadio
Nokia MixRadio delivers consumers their own personal music channel: unique mixes of streamed music tailored to their musical taste. There are also hundreds of curated mixes created by a team of expert musicologists across a vast range of genres. Nokia MixRadio is completely free to use with no advertisements, requiring no sign up or subscription and gives users the option to download mixes to enjoy offline. Nokia MixRadio also offers MixSharing (coming soon to China), the ability to share mixes through social media or by email or SMS, helping people discover and enjoy more great music.
Nokia MixRadio is available in Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Singapore, Spain, Sweden, Switzerland, Thailand, Turkey, the UAE, the UK, the USA and Vietnam.
For more information visit http://nokia.com/mixradio or follow #nokiamixradio and @nokiamixradio
SOURCE: Nokia MixRadio
For further information: Katy Hall, +447912556226, Katyh@thisismission.com