Digital entrepreneurs launch boutique consultancy

Good Eggs & Co.-Joanna Track & Lori Track's new venture-helps businesses hatch great ideas.

TORONTO, Oct. 2, 2013 /CNW/ - eLUXE founder and former CEO Joanna Track has teamed up with lawyer and business manager (and sister-in-law) Lori Track to launch Good Eggs & Co., a Toronto-based boutique agency for building brands and businesses. Joanna and Lori have more than 40 years experience combined across business management, marketing, digital media, e-commerce and creative services.

"We believe that the most powerful asset in any business is its people.  It takes good people to make good ideas come to life.  When people are given the proper direction, with the right tools (and processes), great outcomes can be hatched."  said Joanna Track.  "That's why we make it our mandate to find, recruit, partner and resource only the best eggs.  And us?  We are just a couple of good eggs who have been around long enough to learn what works and what doesn't, and we do it on time and on budget."

"These two just get it! Groundbreaking why-didn't-I-think-of-that ideas tumble out of Joanna Track's head every two minutes," said Susie Sheffman, former Fashion Director of Fashion Magazine and eLUXE, now Stylist at large. "Lori Track scoops them up, and helps make the magic happen."

At Good Eggs & Co., Joanna and Lori develop the strategies and then select and manage the best talent to execute each particular project. A team of dedicated web developers, writers, designers and consultants are ready to work on new initiatives.  Whether it's building a new website, setting up ecommerce, developing editorial strategy/content, creating a business plan or defining and building a brand through creative, marketing, PR and other promotional efforts, they have the right tools (and good eggs) to make it happen.

Start with Good Eggs & Co., and success will follow.

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About Good Eggs & Co:
Good Eggs & Co. is a boutique agency for building your brand and business. The Toronto-based team will listen, research, curate, design, refine and hatch your next great business idea. At Good Eggs & Co., they've been there before. With extensive experience in digital media, marketing, e-commerce, strategy and business development, Good Eggs & Co. will help your brand achieve great success.

SOURCE: Good Eggs & Co.

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