HALIFAX, May 20, 2012 /CNW/ - Dairy Farmers of Canada (DFC) today released its Recharge Radio workout app, a set of five customizable playlists designed to increase the endurance and enjoyment of your workout. Recharge Radio is the latest innovation in DFC's Recharge with Milk program dedicated to educating athletes about the post-workout recovery benefits of chocolate milk.
Earlier today, at the ninth running of the Scotiabank Blue Nose Marathon in Halifax, a flash mob of 80 dancers energized the runners and bystanders alike by working out in unison to an upbeat song. Clad in a Recharge with Milk outfit, they ended their heart pumping performance by chugging cartons of chocolate milk and unveiling a giant QR code to download the free Recharge Radio app.
"The Scotiabank Blue Nose Marathon provides a great opportunity for the Recharge with Milk team to reach a community of very physically active people who can greatly benefit from the recharging power of chocolate milk," says Solange Heiss, assistant director, marketing and nutrition communications. "Dairy Farmers of Canada is proud to be a sponsor of this event and help energize the participants even more with our new Recharge Radio app and our surprise flash mob."
The Recharge Radio app was developed by Twist Image in conjunction with Sirius Radio and is compatible with all smart phones. To customize their Recharge Radio workout, users choose from one of five playlists and program in the length of their workout. Scientific studies have shown that certain music can actually increase a person's physical endurance by up to 15 per cent.
"People enjoy working out more when they are listening to their favourite songs," said Dr. Len Kravitz, professor of Exercise Science at the University of New Mexico. "Music provides us with exercise gains, which can increase endurance, strength or speed and make a workout better. It's great that people can download the Recharge Radio app and take their workout to the next level."
Dr. Kravitz's research on the effects of music on exercise inspired the development of the app and the selection of music included.
"The Recharge Radio app aims to really get people pumped up and working out better," says Heiss. "This compliments our overall Recharge with Milk program - work out hard and then recharge with chocolate milk."
Studies show drinking chocolate milk after intense exercise helps you rehydrate, refuel and recharge to get ready for tomorrow's workout. To achieve the maximum benefits, athletes should drink chocolate milk within 15 to 30 minutes of a long run or hard workout.
For more information on Recharge with Milk and to download the Recharge Radio app, please visit www.RechargeWithMilk.ca.
About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) promotes the wholesome goodness of dairy products as part of a healthy, balanced diet and encourages good nutrition and physical activity for all Canadians. DFC is completely funded by dairy producers.
Video with caption: "Dial up your workout with Recharge Radio". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120520_C9034_VIDEO_EN_13977.mp4&posterurl=http://photos.newswire.ca/images/20120520_C9034_PHOTO_EN_13977.jpg&clientName=Dairy%20Farmers%20of%20Canada%20%28DFC%29&caption=Dial%20up%20your%20workout%20with%20Recharge%20Radio&title=Dial%20up%20your%20workout%20with%20Recharge%20Radio&headline=Dial%20up%20your%20workout%20with%20Recharge%20Radio
Image with caption: "Recharge with Milk launched its Recharge Radio music application at the Scotiabank Blue Nose Marathon in Halifax with Moooky and a flash mob. (CNW Group/Dairy Farmers of Canada (DFC))". Image available at: http://photos.newswire.ca/images/download/20120520_C9034_PHOTO_EN_13973.jpg
Image with caption: "After an energizing dance number to launch Recharge Radio at the Scotiabank Blue Nose Marathon in Halifax, Moooky and motivated dancers refuel with chocolate milk! (CNW Group/Dairy Farmers of Canada (DFC))". Image available at: http://photos.newswire.ca/images/download/20120520_C9034_PHOTO_EN_13975.jpg
For further information:
Assistant Director, Marketing and Nutrition Communications
Dairy Farmers of Canada