Diagono "E" Magnesium: Bulgari and WISeKey Announce Strategic Partnership to Mitigate CyberSecurity Risk for its Customer Ecosystem

Diagono "E" Magnesium: the first Luxury Manufacture Intelligent watch-vault  

GENEVA, LONDON and ROME, July 21, 2015 /CNW/ - Bulgari and WiseKey today announced a broadening of their partnership launched at Basel World 2015 with the announcement of the Intelligent Watch Diagono "E" Magnesium concept allowing Bulgari to more efficiently manage cybersecurity risks for its customer's ecosystem.

(Photo: http://photos.prnewswire.com/prnh/20150717/238011 )

Digital datas security is today a world concern within a daily fast growing digital environment. Personal codes, passwords, e-banking, e-mails or internet browsing - just to name a few - might face hacking or phishing. Partnering with WISeKey, Bulgari offers an innovative solution combining a Luxury manufacture wristwatch to the most accurate digital security standards. The Diagono "E" Magnesium is the first wrist-vault, an intelligent luxury watch delivering full security storage for the owner's digital data.

The Bulgari Diagono "E" Magnesium (Bulgari bolds the "e" in Magnesium to differentiate the concept piece from the standard Magnesium watches, which were among Bulgari's new product introductions at Basel Fair) is the result of a partnership between Bulgari and WISeKey, a Swiss firm that specializes in digital security and data storage. In stark contrast with the producers of smartwatches, and even to the handful of traditional Swiss watch companies that have responded to them with their own "connected" timepieces, Bulgari has chosen to offer a high added-value luxury meaningful proposition.

Diagono "E" Magnesium intelligent watch is powered by the self-winding manufacture caliber Solotempo (with a 28,800-vph frequency and a 42-hour power reserve), with the only electronic components being a cryptographic system embedded into the watch and equipped with WISeKey's NFCTrusted (Encrypted Near Field Communication) technology. This enables the watch to transmit a digital certificate to the "Bulgari Vault," an app that the owner downloads and sets up on his iOs or Android smartphone (with its own NFC chip). The owner then simply places the watch near the phone to activate and unlock the electronic vault and begin storing and using data. As soon as data is entered into the app, it is immediately encrypted with WISeKey's highly secure technology, so that only the wearer of the watch can have access and read them. Some of the uses for the technology would include using the watch to store and access pass codes, encrypted cloud data, make secure payments, activate an alarm system and video surveillance remotely, open car doors, access transport tickets, and various other possibilities.

"Being a jeweler we always been have obsessed by security. So from that jewelry obsession for security we came to the conclusion that the ultimate benefit for our consumer in his daily life was beside having a beautiful object on his wrist, a true Swiss watch, to have also the ultimate data protection which no one never thought about," commented Jean-Christophe Babin, Bulgari's CEO."

The extended partnership brings together cybersecurity technology and expert technical insight from WISeKey allowing Bulgari to fully understand and mitigate their customer's cybersecurity risk. WISeKey will develop for Bulgari a cyber-security platform facilitating the preparedness of each Bulgari client by providing to them with technologies that will drastically reduce their cyber risk when using the Internet. "The objective of this new partnership is to reinforce the Cyber Security client ecosystem preparing Bulgari customers to the arrival of the Diagono "E" Magnesium intelligent watch and the Bulgari Vault app due early 2016. It will allow Bulgari customers to use the watch as an encrypted asymmetric key to securely backup their data online using WISeKey CyberSecurity technologies and data storage on Swiss Alps military bunkers" said Carlos Moreira, Founder and CEO WISeKey. With virtually limitless applications to a number of verticals such as access control, payments, health services, Bulgari Hotel check-in, car activation etc. The Diagono "E" Magnesium intelligent watch using this unique secure wearable technology represents a huge value proposition to all Bulgari ecosystem customers.


Watch Bulgari Diagono "E" Magnesium Concept Watch on YouTube: https://youtu.be/GAyKfPOYwws

Watch Bulgari Unlocks the Future on YouTube: https://youtu.be/76q2cNRt03o

Previous press release  

Previous press release of the Launch of the BULGARI DIAGONO "E" MAGNESIUM CONCEPT WATCH at BaselWorld  : http://www.bit.ly/bulgariwisekey

WiseKey Social media links : Twitter, Linkedin, Facebook

Bulgari Social media links : Twitter, Facebook, Linkedin


For further information: In Switzerland, Bulgari, Pascal Brandt, Watch Communications Senior Manager, pascal.brandt@bulgari.com, +41(0)32-722-76-61; WISeKey, Carlos Moreno, VP Digital Brand Protection, cmoreno@wisekey.com, +41(0)22-594-30-00; In New York, The Equity Group Inc., Lena Cati, Vice President, +1-212-836-9611, lcati@equityny.com

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