LONDON, Jan. 5, 2017 /CNW/ - WildBrain, a leading online kids' network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, announces a deal with Turner International to manage a number of Turner Kids YouTube channels in Europe, the Middle East and Africa (EMEA) and Latin America. The agreement sees WildBrain extending the international exposure of key Turner brands. New local-language channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland, Brazil and Spanish-speaking Latin America, with more languages following soon. The Amazing World of Gumball and Ben 10 will also be included, together with a selection of other Cartoon Network shows.
The deal comes following a successful collaboration between Turner EMEA and WildBrain around LazyTown, which saw a number of local channels launched over the last year.
Patricia Hidalgo, Chief Creative Officer for Turner Kids International, says: "Building a strong branded presence on YouTube for our major kids' brands is a key part of our strategy of putting our audience at the centre of everything we do. We are excited to be working with YouTube kids' specialist WildBrain and to benefit from their fantastic expertise in this field."
John Robson, Managing Director of WildBrain, commented: "As a leading network of channels for parents and kids, we are excited to deploy our experience and skills on Turner's content. As more and more kids consume content on mobile devices, content owners are looking for ways to reach online audiences. We couldn't be more excited to be looking after great Turner brands like Ben 10 and The Powerpuff Girls, by leveraging our large WildBrain platform and digital media expertise to broaden their global reach."
Under the agreement, WildBrain will create and manage channels, and provide content production services, and audience development and social networking expertise.
WildBrain is an industry leader in the management and creation of preschool and children's entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain's branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids' entertainment channels, and generating approximately 30-billion minutes of watch time annually. Connecting kids' content owners with advertisers in the advertising video-on-demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and LazyTown, as well as much of DHX Media's world-renowned library of more than 11,800 half-hours of kids' and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM). www.wildbrain.com
About Turner International
Turner International operates versions of core Turner brands including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East and Africa (EMEA) and Asia Pacific. It teams with Warner Bros. and HBO to leverage Time Warner's global reach. Through its local companies, Turner operates more than 180 channels and services, showcasing 38 brands in 36 languages in over 200 countries including 61 channels in 14 languages in 40 countries throughout Asia Pacific; 71 channels in 22 languages in 126 countries in EMEA; and 54 channels in three languages in 44 countries in Latin America. Turner International's entertainment, news and sports services include Adult Swim, Bleacher Report, Boing, Boomerang, Cartoonito, Cartoon Network, Chilevisión, CNN Chile, CNN en Español, CNN International, CNNj, Esporte Interativo, EI Maxx, EI Maxx 2, Glitz*, HBO, HLN, HTV, I.Sat, Mondo TV, MuchMusic, Oh!K, Pogo, Space, Tabi Channel, tbs, TNT, TNT Comedy, TNT Film, TNT Series, Toonami, Tooncast, TruTV, TCM Turner Classic Movies, TCM Cinéma, Warner TV, WB, and World Heritage Channel. Turner International is a Time Warner company.
This press release contains "forward-looking statements" under applicable securities laws with respect to DHX Media and its subsidiary, WildBrain, including, without limitation, statements regarding activities and expected results under the agreement with Turner, the business strategies and operational activities of DHX Media and its subsidiaries, and the markets and industries in which it operates. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's most recent Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company's annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
SOURCE DHX Media Ltd.
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