DHX Media licenses further children's content in China

HALIFAX, Jan. 21, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading independent producer, distributor and licensor of mainly children's entertainment content, has signed a deal with China Mobile Entertainment Holdings Ltd (CME) and Alebrije Entertainment LLC for a new SVOD edutainment channel on PPTV extending the reach of key brands into the Chinese market.

PPTV has a registered user base of 300 million and PPLive is one of the largest OTT content distribution networks in the region. The deal encompasses over 900 episodes from series including Arthur, Caillou, The Busy World of Richard Scarry, Care Bears, Madeline and Where on Earth is Carmen San Diego.

Josh Scherba, SVP Distribution at DHX Media said: "This is a significant deal for us - one which expands the reach of our brands into the rapidly growing Chinese digital market. We already have a number of shows performing strongly on VOD platforms in the territory but this will add to the content available."

A number of DHX Media properties such as Super WHY!, Inspector Gadget and Sonic the Hedgehog already have a Mandarin-language presence in China on SVOD platforms including Cheers Media, Qiyi TV and Beijing Kanngiongsneng.

About DHX Media

DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights.  DHX Media owns, markets and distributes over 8,500 half hours of children's entertainment content, and exploits owned properties through its consumer products licensing business.  DHX Media is  recognized for  brands such as Caillou, Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, Rastamouse, and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS.  DHX Media's full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.

SOURCE: DHX MEDIA LTD.

David A. Regan - EVP, Corporate Development & IR
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