HALIFAX, Dec. 21 /CNW/ - DHX Media Ltd., a leading international
producer and distributor of mainly children's television programming
and interactive content, is pleased to announce it is set to launch an
iPad app based on the hit CBeebies-commissioned family series Grandpa in My Pocket. The Grandpa in my Pocket: Horatio Heave Ho! ebook will retail at £1.79 and will be available in the UK iTunes store at
launch, with other territories to follow. In addition, the app will be
available for the iPhone and iPod Touch in Spring 2011.
Anne Loi, SVP Finance and Operations, at DHX Media said: "The iPad is a
natural platform for extending a popular kids brand, especially one
with such a strong narrative and characterization such as Grandpa. The Horatio Heave Ho! ebook helps kids with their reading, and incorporates fun, interactive
activities for fans of the show - and their parents can join in too.
It's the ideal, portable accompaniment to the television series."
Grandpa in My Pocket, which features live action with special effects, has sold to
broadcasters worldwide. Channels airing the show include Canal+ in
France, French-speaking TFO, TVO and Knowledge in Canada, Al Jazeera
Children's Channel, Norway's NRK and Sub Juniori in Finland, HOP
Israel, RUV Iceland, okto in Singapore, Greece's MCOM. CBeebies has
also acquired Grandpa in My Pocket for the Latin American and US Hispanic markets as well as Poland, South
Africa and Asia.
In Australia, the series airs on ABC TV and a home entertainment deal
has also been agreed with ABC Home Video. Australia's Stella Projects,
headed by Grahame Grassby, is licensing agent for Australia and New
Zealand. In the UK, Warner Home Video UK has been appointed as DVD
partner and in Indonesia, Tarra Group is on board for home video.
Made with participation from Finance Wales, Grandpa In My Pocket is developed and produced by Adastra Creative and stars James Bolam as
Grandpa and Jay Ruckley as Jason Mason.
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on
children, family and youth markets. DHX Media Ltd. shares are listed on
the TSX, the Toronto Stock Exchange. DHX Media produces or co-produces
8 original television series and theatrical releases currently
commissioned for production and maintains a growing library of over
2,300 half-hours of mostly children and youth-oriented television
This press release contains forward looking statements with respect to
the Company. Although the Company believes that the expectations
reflected in such forward looking statements are reasonable, such
statements involve risks and uncertainties and are based on information
currently available to the Company. Actual results may differ
materially from those expressed or implied by such forward looking
statements. Factors that could cause actual results or events to differ
materially from current expectations, among other things, include risks
related to market factors, customer contract interpretation,
application of accounting policies and principles, and production
related risks, and other factors discussed in materials filed with
applicable securities regulatory authorities from time to time
including matters discussed under "Risk Factors" in the Company's short
form prospectus dated April 9, 2010 and in the Company's Amended Annual
Information Form incorporated by reference therein. These
forward-looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new
events or circumstances.
SOURCE DHX Media Ltd.
For further information: For further information:
|DHX Media Ltd. |
David A. Regan - EVP, Corporate Development & IR
| || +1 902-423-0260|
|Trade press: |
Anthony Jiwa - DHX Media
| || +1-604-684-2363 x215|