DHX Media inks merchandising licenses for Johnny Test and Caillou
06 Jun, 2013, 07:00 ET
HALIFAX, June 6, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading independent creator, producer, distributor and licensor of mainly children's entertainment content, has signed a number of licensing deals for its popular kids' and entertainment properties.
Johnny Test has been licensed in a multiyear worldwide deal with Percy3D for their line of digital party products, and toy licensee Imports Dragon has renewed their license with DHX Media for Johnny Test.
Caillou has been licensed by PlayWorld Mobile which will be producing a global mobile app. As well, Caillou has been licensed by Les Chocolats Vadeboncoeur who will be making chocolates inspired by the show in a multiyear deal.
As well, Richard Scarry's Busytown has been licensed by Learning Touch LLC for a series of educational apps addressing key developmental areas including communication, hearing, language, literacy, life skills, mathematics and color recognition.
DHX Media represented property Space Invaders will be featured in a range of merchandise with USAOPOLY producing a Space Invaders version of Jenga as well as collectible jigsaw puzzles for North America. TriForce has also licensed the brand, producing high end, limited edition replicas in a multiyear deal for the US, while StarBound Entertainment will feature Space Invaders on their specialized line of helium and cold air parade balloons.
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes over 8,500 half hours of children's entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is recognized for brands such as Caillou, Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, Rastamouse, and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS. DHX Media's full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.
SOURCE: DHX MEDIA LTD.
For further information:
David A. Regan - EVP, Corporate Development & IR
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