Dealy To Head U.S. Based Advertising Division
TORONTO, Aug. 16 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has announced that it has appointed former senior DG FastChannel (NASDAQ: DGIT) executive and advertising industry veteran Karen Dealy as President of U.S. Advertising Operations. She will work closely with the YANGAROO team on launching the new advertising delivery division, which will provide the highest quality and most efficient distribution of digital audio and video advertising to broadcasters. YANGAROO's patented Digital Media Distribution System (DMDS) offers the advertising community a fast, secure and cost-effective way to deliver HD and SD video as well as audio advertisements to broadcasters. Advertising executives can work directly with DMDS or a DMDS Certified Sender, such as a dub house or production house, to deliver ready-to-air ads to broadcasters.
Karen Dealy was previously the Senior Vice President of Affiliate Marketing for DG FastChannel Inc. In her new role, she will be responsible for the development and growth of the new division and will report to YANGAROO's Chief Executive Officer, Scott Wambolt.
"DMDS 5.0 has proven itself by delivering SD and HD music videos to major broadcast outlets throughout North America, and we believe this same technology can be applied to the much larger market for advertising content delivery. This market is ready for an alternative and for our streamlined, next generation solution," said Scott Wambolt, CEO of YANGAROO Inc. "Karen has proven herself to be a key figure in the promotion and marketing of digital delivery for the ad industry and is a terrific addition to our team. Her industry knowledge and successful track record in driving profitable growth strategies make her ideally suited to lead our new division. We're thrilled to have her on the team and look forward to her contributions."
"With DMDS 5.0, YANGAROO has developed world-class technology and intellectual property that has revolutionized the way broadcasters receive music and video. It's the perfect technology to provide secure, cost-efficient delivery of digital format advertising to these broadcasters as well," said Karen Dealy, President of U.S. Advertising Operations, YANGAROO Inc. "This is a wonderful opportunity to work with an industry leader and I'm excited to be a part of it."
Karen Dealy brings over 25 years of sales and marketing experience across multiple sectors, including digital technology services, broadcast cable and network media, and advertising. During her seven years with DG FastChannel, Inc., as a member of the executive management team, she successfully deployed new digital technology and content delivery strategies while driving adoption for the electronic distribution of media content across the broadcast platform, and consolidated the sales and marketing team to move revenue from a hardware to a software based model. Prior to joining DG FastChannel, Ms. Dealy served as the Senior Vice President of Affiliate Marketing at Premiere Radio Networks, a subsidiary of Clear Channel Communications. She has also held senior management positions at AMFM Radio Networks, and ABC Radio Networks. Ms. Dealy received her MBA from the Simmons School of Management, as part of a special ABC-sponsored executive management program. She received her Bachelor of Arts degree from Texas Tech University in advertising and marketing.
About YANGAROO: YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a Web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, award shows and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.
Named one of Canada's Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact Scott Wambolt at 416-534-0607 ext 30 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE YANGAROO Inc.
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